Bennigan's Launches New Menu

New Menu Focuses on Food Photography, More Contemporary Look

PLANO, TX (Monday, October 10, 2005) - Bennigan’s Grill & Tavern has redesigned their menu with a newer, contemporary look, which includes a more modern take on the food photography. “The physical changes to the menu are based on customer feedback,” said Clay Dover, VP of Marketing, Bennigan’s. “Our guests enjoy looking at pictures of the food they’re ordering, so we added them back into the menu.”

Known for such classics as the Monte Cristo and the Kilkenny’s Country Chicken Salad, Bennigan’s has also added several new items to their menu, as well as expanded their popular Mix & Match categories.

The Mix & Match Entrees give guests the opportunity to choose their own grilled combos. “We’ve expanded our very successful Mix & Match category. Now our guests can choose from either two or three items, plus a side item of their choice,” said Dover. Among the selections are “Oh Baby” Back Ribs, Fire-Grilled Top Sirloin, Cajun Shrimp Skewer, Southwest Grilled Chicken Breast, Cajun Salmon and Tempura Shrimp.

Along with the expansion of the Mix & Match Entrees, Bennigan’s has also created the Mix & Match Dessert category. “We allow our guests to choose their appetizers, and their entrées, why not their desserts?” said Dover. Guests can choose either two or three mouthwatering desserts to top of their meal.

Bennigan’s new menu includes 3 new chicken sandwiches. The new Grilled Chicken Cordon Bleu Sandwich, chicken breast covered with ham, Provolone cheese and fresh tomatoes and lettuce and the new Grilled BBQ Chicken Sandwich, chicken breast with crispy bacon, Cheddar cheese and tangy BBQ sauce are just two of the offerings.

Bennigan’s has also introduced two new burgers. The spicy Fajita Burger with Cheddar, jalapenos, pico de gallo and guacamole, and the Philly Cheeseburger, complete with grilled peppers, grilled onions, mushrooms and Provolone cheese.

As more families are dining out today, Bennigan’s continues to focus on serving young guests. In October, Bennigan’s is introducing a new kids program, “B-Kids”. This program encourages kids to B-Smart, B-Fit, B-Fun and B-Kind. The first focus of this program, B-Smart, starts in October and centers around a space theme. Kids can enter a contest to win a trip to Florida and have lunch with an astronaut. Complete details are available on the Bennigan’s website.

Since it’s founding in 1976, Bennigan’s has always been the place where people have gone to enjoy great tasting, unique American food, spend time with friends at the neighborhood tavern or just to enjoy a relaxed, upbeat atmosphere.

Bennigan’s is owned by Metromedia Restaurant Group (MRG). MRG is one of the world’s leading multi-concept table-service restaurant groups, with more than 800 Bennigan’s®, Steak and Ale®, Ponderosa Steakhouse®, BonanzaTM Steakhouse and The Plano Tavern® restaurants in the U.S. and abroad. Our restaurants, representing four of the most well-known brands in the restaurant industry, today serve more than 160 million guests a year, inspired by a common vision to Be the Powerhouse Restaurant Team, Winning Every Guest Every Day, Worldwide.

View all Bennigan's Grill & Tavern Press Releases

This article has been read 285 times.

Printed From:
http://www.thefranchisemall.com/news/articles/11261-0.htm