We Do It In Mongolia

The Grand Opening

ULAANBAATAR, MONGOLIA (Thursday, May 12, 2005) -
Where do I begin? Do I begin by telling you the story of how this thing first started or do I tell you how important a continuous supply of propane gas is to a restaurant in Ulaanbaatar? There’s so much to tell about this experience – enough for a book! Stay tuned.

I do have to tell you how proud I am of all the BD’s family and friends who have worked so hard to get this amazing project off the ground.

Today, BD’s has a new franchise restaurant in Ulaanbaatar, Mongolia.

Today, Mongolia has its first American Franchise Restaurant!

Today, the wonderful and historic Mongol Empire form of cooking has returned to Mongolia.

Today, the Mongolian Youth Development Foundation has been set up with annual donor it can count on.

Today, our first international bd’s mongolian barbeque is open and it’s time to build the business.

Our first day, May 12, 2005 was hugely successful. We were coming off of three great V.I.P. nights (practice nights before we officially open) and the momentum did not stop. In fact, the only thing that did stop was the anticipation. It is over and the restaurant is now trading. Customers are coming in from all sides of Ulaanbaatar. There are many Mongolian customers and a lot of foreigners. I am most intrigued by how fast the word has spread. Yes, Esunmunkh (our franchise partner) and his team have done a wonderful job with advertising and public relations, but better has been the rapid word of mouth. We seem to be the coolest new thing in town. Not only that, guests are raving! They are raving about the food, the service and the fun. They are glad and proud that we are in town.

Obviously it will be months and maybe years until we truly know how successful we are. In the meantime, the BD’s team has climbed another mountain. A mountain we should be damn proud of getting to the top of! Stay tuned for more updates, photos and information on this wonderful story.

Go Mongo!

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