The World's First Athletic Franchise Store

NORCROSS, GA (Saturday, January 02, 1999) - The Athlete's Foot® is the world's first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot® began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in 1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot® expansion into over 40 countries.

The franchise opportunity of The Athlete's Foot® has been highlighted in Success Magazine, Franchise Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally. The Athlete's Foot® was also named Sports Trend's - "Trendsetter of the Year" in both the athletic footwear and virtual retail categories.

The Athlete's Foot® is a member of numerous organizations including: International Franchise Association, Canadian Franchise Association, International Council of Shopping Centers, Sporting Goods Manufacturer's Association, National Retail Federation and World Federation Sporting Goods Industry.

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