Cardsmart Debuts 'Ooh La La' Greeting Cards, Adding European Look To Cards At Half Price Franchise Stores

Petter Etholm, President of Cardsmart, says the "Ooh La La" greeting card line brings a European flair to the extensive card lines offered in the half-price card and gift franchise chain.

PAWTUCKET, RI (Friday, November 18, 2005) - “Ooh La La,” an extensive line of 117 new greeting cards are at Cardsmart card and gift stores across America as the half-price card franchise brings a fun, lighthearted European sophistication to busy Americans looking to add a touch of class to sentiments they share with loved ones and friends.

Petter Etholm, President of Cardsmart Retail Corporation, said, “The Ooh La La line is another way Cardsmart continues to cater to its customers, bringing them creative cards that look twice the price they cost at Cardsmart stores.”

“Ooh La La” offers simply designed cards in watercolors with leaf lettering and leaf elements throughout in a sophisticated European style. Each card is upbeat in tone and the designs capture the essence of simplicity and good taste.”

Cardsmart Retail Corporation, headquartered in Pawtucket, Rhode Island, is a national chain of franchised and company-owned stores that offer consumers 50% off every card, every day. Featuring a full-line of 25,000 beautifully designed greeting cards, CardSmart’s value-oriented strategy has developed an expanding base of loyal and appreciative consumers. More information about CardSmart is available at CardSmart’s website, www.cardsmart.com.

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