Northlich Tapped As Agency Of Record For Sôna Medspa

Leading Franchised MedSpa Group Picks Northlich Over Three Others in Competitive Review

CINCINNATI, OH (Monday, November 01, 2004) - Sôna MedSpa International, Inc., a leader in franchised laser hair removal and skin treatment centers for anti-aging, acne and skin rejuvenation, today announced that it has named Northlich, a leading independent communications and brand consulting firm, as agency of record to handle integrated marketing. The assignment includes brand strategy, advertising, media planning, direct marketing, interactive and public relations, according to Kurt Schusterman, Chief Marketing Officer.



Northlich’s first campaign will break in early 2005. The work creates a unique brand position for Sôna MedSpa in an emerging, high-growth category within the health, beauty and wellness industry. Its estimated first-year spending could reach $15 million.



“The medspa category is in its infancy, with many competitors entering the market,” said Schusterman. “Northlich did a tremendous job uncovering powerful consumer insights that they translated into a compelling creative campaign. The selection was conducted by members of the Sôna executive management team as well as several members of our franchise advisory council. We are all very excited about working with Northlich at both the national and local grassroots level with our independent owner/operators.”



“This is an exciting opportunity to be a part of helping accelerate the growth of a national franchise,” said Mark Serriane, Northlich CEO. “Sôna MedSpa is poised to be a category leader, and we’re thrilled that they’ve chosen Northlich’s full range of capabilities to create a unique brand proposition.”



The Rojek Consulting Group in Cleveland, OH led the search for the Sôna MedSpa agency of record.



About Sôna MedSpa

Based in Nashville, Sôna MedSpa is the nation’s leading franchised medspa organization, delivering high-quality, technology-driven and personalized anti-aging and wellness services. The company, which started in 1999 as Sôna Laser Centers, currently has 25 MedSpas nationwide with plans to open more than 300 new centers within the next few years. For more information, please visit www.sonamedspa.com.



About Northlich

Northlich and its brand strategy and innovation unit, Brandstorm, form one of the leading independent communications and brand consulting agencies. The agency transforms brand and consumer insight into action that builds value through advertising, holistic marketing, brand strategy and new product innovation for leading marketers nationwide. Its advertising and public relations units rank among the country’s top 35 independent firms in their respective disciplines. Learn why “anything is possible” at www.northlich.com and www.brandstorm.biz

For More Infromation Please contact:
Katie Wallace
Northlich
Phone: (513) 287-1881
Email: kwallace@northlich.com

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