Growing Number Of Men Turning To Beauty Treatments

Men are the latest to benefit from medical spa trend

NASHVILLE, TN (Monday, June 20, 2005) - No longer are women the only ones concerned about looking their best. According to Drug Store News men spend an estimated $1 billion annually on their appearance, with the medical spa industry being one of the fastest growing areas.



Laser centers and MedSpas are the latest trend in skin and beauty care and include services such as laser hair removal; skin rejuvenation, such as anti-aging treatments for fine lines and wrinkles, crow’s feet and laugh lines; and treatments for other skin conditions such as sun damage, acne, age spots, and spider veins.



Sôna® MedSpa, the nation’s leading skin treatment center, says men account for more than 30 percent of their business nationally, and that number continues to grow.



“Just like women, men want to look their best,” said Heather Rose, President of Sôna MedSpa International in Nashville. “We see a lot of men who want to remove unwanted back or excessive chest hair; others want to enhance their natural look and handsomeness with a customized skin care program.”



Sôna MedSpa centers have trained medical professionals overseeing care, including physicians who serve as medical directors and licensed, certified nurses who administer client treatments. They use state-of-the-art technology to analyze skin care needs, create a customized program of treatment, and deliver each service professionally and effectively. One of the more popular treatments is laser hair removal.



“I’ve been bothered by the hair on my back for most of my life,” said a recent client at the Sôna MedSpa of Nashville. “Sôna’s laser hair removal treatment program has effectively taken care of my problem; now I have my confidence back. Their consultants also made me comfortable with the process, which I knew nothing about.”



What You Need To Know About Laser Hair Removal

More than 80 million men and women struggle with the frustration of unwanted hair and one of the fastest growing services to deal with this issue is laser hair removal. Advances in laser science and technology provide an excellent alternative to the more difficult and often ineffective methods of hair removal, such as electrolysis, tweezing or waxing. But, not all hair removal services are created equally.



The key to successful hair removal is to ensure active hairs are targeted at the right time of the hair growth cycle. Hair grows in cycles – the active or growth (anagen) phase, the dormant (catagen) phase, and the fall-out (telogen) phase. Medical science has determined that the laser effectively treats the hair in the anagen (growth) phase, and different areas of the body have different growth cycles. Sôna medical professionals create an individualized program that effectively targets the hair at the right time and is the essential part of effective, long-lasting hair removal.



What You Need to Ask

When considering laser hair removal, ask questions and base your decision on where to have your services delivered on the quality of answers you receive, Rose said. “It’s important for you to get all of your questions answered upfront,” she said. She noted that she and her professional consultants spend time walking clients through the process, so they know exactly what to expect.



When considering such services ask about the:

Technology and the type of lasers being used for hair removal. Sôna MedSpa uses the latest, FDA approved technologies. Sôna uses three types of lasers (Alexandrite, Diode, and YAG) to ensure the best treatment for different types of skin and hair color.
Process used to evaluate skin types and tones. Sôna utilizes a ChromoTester which measures skin tone and is critical in establishing the right program for laser hair removal.
Credentials of the person administering treatment. All laser and light-based treatments at Sôna MedSpa centers are administered by highly-trained, licensed nurses, overseen by a medical director.
Times and number of treatments. The unique Sôna Concept® creates an individualized program that effectively targets the hair at the right time in its growth cycle.


For information visit www.sonamedspa.com or call 866-GET-SONA

For More Infromation Please contact:
Kurt Schusterman
Sôna® MedSpa International, Inc.
Phone: (615) 224-2557
Email: kschusterman@sonamedspa.com

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