The Complete Idiot’s Guide To Franchising

New Book Offers Potential Owner/Operators the Keys to the Franchising Kingdom

(Wednesday, August 10, 2005) - Franchising is a powerful economic engine creating more jobs and small business opportunities than any other and for individuals who dream of owning their own businesses and being their own boss, franchising offers a wealth of opportunity and seemingly unlimited potential. Yet, while the door to the franchising community is wide open, it may not be the right fit for every one.

In the new book The Complete Idiot’s Guide® to Franchising (Alpha Books, ISBN:1-59257-329-0, $19.95) author and one of the franchising industry’s foremost authorities James H. Amos, Jr., details every facet of the franchise community from how to become a franchisee to how to turn a business into a franchise system. As the retired president and chief executive officer of Mail Boxes Etc. and a past chairman of the International Franchise Association, Amos shares his wealth of experience and knowledge addressing every possible question about this burgeoning industry.

The book is packed with valuable tips and insights from some of the most successful and experienced members of the franchising industry, along with the important nuts and bolts information about how the industry works and the steps to take to break in to the industry. Amos addresses all aspects of essential financial, legal and ownership issues, and offers powerful advice on choosing the best location, developing a business plan, securing financing, and growing the business.

Amos guides readers on assessing whether or not franchising is the right course for them, evaluating the many choices and opportunities, and how to choose the most appropriate business model. For small business owners, he offers insight and direction on the steps to take to become a franchisor, and for individuals considering investing in a franchise, he shows how to separate the best franchises from those that still have some room for improvement. The book concludes with a comprehensive resources section which includes the Federal Trade Commission’s guide to buying a franchise; the International Franchise Association’s code of ethics; and an opportunities guide developed by the staff of the International Franchise Association.

About the author:
James H. Amos, Jr., is chairman emeritus of Mail Boxes Etc.(MBE) now The UPS Store; past chairman of the International Franchise Association; and the current chairman and CEO of Sona MedSpa, and the managing partner of Eagle Alliance Partners. MBE/ The UPS Store is the world’s largest and fastest-growing franchisor of retail business, communication, and postal-service centers. Based in San Diego, the MBE network comprises nearly 5000 locations worldwide. Sona MedSpa is the world’s leading laser hair removal and anti aging MedSpa, located in Nashville TN.

Alpha Books, a member of Penguin Group (USA) Inc., publishes high quality lifestyle and reference books in 30 different categories. The Complete Idiot's Guides®, Alpha Teach Yourself in 24 Hours, Psychology Today: Here to Help-- as well as other series and stand-alone titles-- provide helpful how-to information and general knowledge in an easily accessible manner.

The Complete Idiot’s Guide to Franchising
Alpha Books,
ISBN 1-59257-329-0, $19.95
Author: James H. Amos Jr.
August 2005

View all Sona MedSpa Press Releases

This article has been read 411 times.

Printer Friendly