Turning Up The Heat On Pimples

Sôna MedSpa® Offers Revolutionary Home Treatment for Acne

NASHVILLE, TN (Tuesday, September 13, 2005) - For many people, treating acne means sorting through the endless assortment of creams, gels, face washes and medicated pads. Americans purchase more than $2 billion in over-the-counter and prescription acne medications each year. Now for anyone who has faced an unwanted blemish, Sôna MedSpa International is offering the most effective at-home solution on the market to zapping zitszits—Zeno.

Zeno is a handheld, portable electronic medical device that is clinically proven to make pimples disappear fast. In an FDA-reviewed, controlled clinical trial, 90 percent of blemishes treated with Zeno disappeared or faded within 24 hours.

The American Dermatologist Association finds that of the 85% of teenagers (between the ages of 12 and 24) that suffer from acne. A quarter of those affected will have permanent scars ranging from severe to light.

“Almost everyone has battled pimples, whether on an ongoing basis, or fought one that appears right before a special occasion,” Heather Rose, president of Sôna MedSpa International of. “Zeno is an effective, non-invasive treatment that enables users to look their best without the risk of scarring.”

About Zeno
Zeno is a handheld, portable electronic medical device that is not a medication or a laser. Zeno is the first FDA-approved over-the-counter device, which has clinically proven results of fading and/or eliminating a blemish in 24 hours.

Zeno works by using proprietary ClearPoint™* technology developed by Tyrell, Inc., to clear pimples quickly. Utilizing the science of heat, Zeno triggers a self-destruction response to the bacteria, which cause acne blemishes. Internal microprocessors continually modulate the temperature to match the heat absorption of the individual user. The temperature required for Zeno to be effective is below the point at which healthy skin could be damaged.

Zeno works the best treating newly emerging blemishes. Once a blemish is noticed, users hold Zeno in front of the area while it delivers a thermal dose heat for two and a half minutes. Treatments are repeated 2-4 times over the first 4-12 hours. Most marks and blemishes fade or disappear within the first 24 hours.

Zeno can safely be used in conjunction with other acne treatments including over-the-counter and prescription medications. Sôna MedSpa offers Zeno for $235, replacement tips can be purchased for $35. Most tips last approximately 90 treatments.

More About The Sôna MedSpa Skin Care Approach
Sôna MedSpa approaches its treatments in three ways:
Evaluation through a special skin care analysis system called the SônaSmart Analysis System which includes:
A Chromotester which measures skin tone and is critical in establishing the right program for laser hair removal.
For skin rejuvenation, a computerized skin imaging system, called Visia, takes a personal “snapshot” of skin complexion and conditions outlining facial features, including fine lines and wrinkles, sun damage, and age spots. Pore size and bacterial level along with overall skin tone also is analyzed. It is from these images and skin analysis that a customized program of skin rejuvenation is developed and tracked as treatment occurs.
Repair delivered with tailored treatments utilizing revolutionary FDA-approved lasers and light-based technologies for skin rejuvenation
Advanced Fluorescence Technology (AFT™**), the most sophisticated device on the market today, enables many aesthetic skin rejuvenation treatments to reduce the appearance of fine lines and wrinkles, sun damage, age spots, acne, scars, rosacea and pore size.
Sôna's microdermabrasion and ultrasound systems deliver intense exfoliation and cleansing of the skin. These processes promote the growth of new healthy skin cells resulting in fresh, glowing skin. It also prepares the skin and enhances the penetration of skin care products into the deeper layer of the skin. Ultrasound specifically stimulates collagen growth in combination with a special conditioning gel that nourishes the skin aiding in repair and rejuvenation.
Access to exclusive skin care line to maximize results and maintenance. This luxurious lineup of products, called Specialties by Sôna®, replenishes and nourishes skin. Combining natural ingredients with the most advanced scientific formulas, these products complement and help maintain the results of treatments. Sôna also offers a breakthrough anti-aging cream whose formula is determined by a DNA profile of each client’s skin’s unique characteristics.
Sôna MedSpa
Founded in 1999, Sôna International currently operates or franchises 35 Sôna MedSpa or Sôna Laser Center locations across the United States.. Sôna MedSpa centers are medically-supervised and utilize state-of-the-art imaging and diagnostic processes to develop personalized treatment plans tailored to the specific needs of each client and deliver the best possible results. For information visit www.sonamedspa.com or call 866-GET-SONA.

*ClearPoint™ is a trademark of Tyrell, Inc.;**AFT™ is a trademark of Orion Lasers, Inc.

For More Infromation Please contact:
Jennifer Thomas
Northlich PR
Phone: (513) 287-1853
Email: jthomas@northlich.com

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