New Advertising Tagline Introduced

"You Expect More. Topper's Delivers!"

WHITEWATER, WI (Monday, August 09, 2004) - “You Expect More. Topper’s Delivers!” was recently introduced as the new advertising tagline for the growing Topper’s Pizza chain. The new tagline was developed in response to customer research conducted on the Topper’s brand and was introduced to franchisees and managers last month at Topper’s annual convention. “We spent the last several months talking to our customers and asking them why they choose Topper’s over our competitors.” said Scott Iversen, Director of Advertising. “We asked them to describe their experiences when ordering food to be delivered and also asked them what their expectations would be for the perfect food delivery experience. We really wanted to better understand the needs of our customers so that we could create a unique experience that they would not be able to get anywhere else.”

“The responses that we got over and over were that our customers make their choices on who to order from based of three key components. The most important component of the three they described was all about product quality. They want products that are as fresh as they would be if they had decided to go out for food. Unique taste was also a big factor in how they were determining product quality. Secondly, they told us that they expect consistent and accurate service with every order. They mentioned things such as friendly, helpful, knowledgeable order takers on the phone, accuracy of their order when they receive it and the time it usually takes for their food to arrive at their door. Thirdly, the customers we talked to wanted more choices or options on the types of products they can get delivered. We have structured our latest menu to provide just that, more choices – we have added 7 new unique recipes that you simply won’t find on other delivery chains’ menus. What they really liked about ordering from us is that we have something for them no matter what they are in the mood for that day; such as our selection of 17 unique Gourmet Pizzas, our variety of legendary Topperstix, our 9 different Grinder choices, Buffalo Wings and our new QueZZadilla line.”

“As we began to learn more about why customers get food delivered rather than going out, we looked closely at how our customers felt about their experiences with the Topper’s brand. What we have discovered is that we must be obsessed with making sure we are delivering the best possible experience in each of the three key areas they indicated were the most important. We want our customers to know that we understand that they have a ton of different choices when it comes to getting food delivered and that we will make a promise to them to exceed their expectations and consistently outperform our competitors in the areas of product, service and choices. Our new advertising tagline makes that promise to our customers and we are committed to doing what ever it takes to keep that promise with each and every order.”

For More Infromation Please contact:
Scott Iversen
Phone: (888) 5TOPPER
Email: siversen@toppers.com

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