Good Art Instruction Isn’t Magic … It’s Abrakadoodle

Abrakadoodle tapped to test Dream-Makers curriculum for Crayola

RESTON, VA (Friday, May 20, 2005) - Abrakadoodle, an innovative franchisor in children’s art education, will be testing the upcoming release of the 2006 Crayola® Dream-Makers® curriculum in selected Abrakadoodle markets. Dream-Makers is a standards-based resource guide and program, which provides classroom and art teachers’ hands-on activities that encourage students to devise strategies and create original creative works (see www.crayola.com/educators/dreammakers/whatis.cfm).

Abrakadoodle franchisees (known as “Doodlers”) who will launch the pilot program in May include: Jeff Houck of Dublin, Ohio; Sue Walia of Northern Virginia; Dan Hascall of West Linn, Oregon; and Linda Schaeffer of Moorestown, New Jersey.

“Abrakadoodle art students are delighted to participate in this great educational program,” said Mary Rogers, Founder & CEO of Abrakadoodle. “It’s exciting to know that original art produced by children in our classes from Ohio to Oregon may help inspire creativity in those educators and individuals making use of Crayola’s Dream-Makers materials.”

Abrakadoodle is a leader in comprehensive art instruction for kids, engaging children in such activities as painting, mosaics, sculpture and collage while introducing art technique, vocabulary and style. Under the direction of Lori Schue, artist and author of the Artworks for Kids book series, Abrakadoodle creates imaginative lesson plans and incorporates a wide range of quality Crayola art materials.

“Abrakadoodle is an ideal partner to help test our Dream-Makers curriculum because of its experience in delivering quality art programs for children,” commented Nancy Debellis, Manager of Educational Products of Binney & Smith. “Its art education classes emphasize process learning while cultivating individual expression.”

Binney & Smith, maker of Crayola products, launched the Crayola Dream-Makers program in 1984 to support the creative development and learning of kindergarten through sixth grade children through art activities. The program spotlights the creative work of children through exhibitions of student artwork. Dream-Makers curriculum provides art techniques including full color examples of children's work.

About Crayola
Since its inception in 1903, Binney and Smith’s Crayola brand has grown into one of the most respected and recognizable brands in the consumer marketplace.

Today, consumers equate the brand with color, fun, quality and development – all the characteristics that are reinforced in Crayola’s growing product line which includes crayons, markers, colored pencils, paints, modeling compounds and craft and activity products for use in schools and homes. Crayola has come a long way since the first box of 8 Crayola crayons made its debut in 1903.

Currently, the company makes more than 100 different crayon colors as well as a wide array of art materials to stimulate children’s creative development – while having fun!

About Abrakadoodle
Established in 2002, Abrakadoodle (www.abrakadoodle.com) classes deliver comprehensive art experiences that immerse students in a broad landscape of activities including painting, collage, sculpture, mosaics, and more. While Abrakadoodle emphasizes active learning, its presentation of student’s final projects with such products as FrameDoodles® have earned praise from parents and participants alike. The magic behind Abrakadoodle is the creative energy between a child and his/her art materials ignited by a well-trained teacher. Artist Lori Schue, author of the popular book series Artworks for Kids, and educator/award-winning franchise developer Mary Rogers, M.Ed, created Abrakadoodle’s imaginative national curriculum.

For More Infromation Please contact:
Karin Machusic
Public Relations, Abrakadoodle
Phone: (703) 871-7356

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