Liberty Fitness Announces New Ceo, Added Amenities For Future Franchise Locations

Linda Burzynski Vows to `Strengthen’ The Liberty Fitness Franchise Chain, Overcome Personal Weight Struggles

CARLSBAD, CALIFORNIA (Wednesday, May 18, 2005) - After accepting the post this week as the new CEO of Liberty Fitness, Linda Burzynski announced a most unusual platform: to lead the women's health club chain to further greatness in the competitive women’s fitness concept category – and to shed 40 lbs. through Liberty Fitness ’ three-pronged fitness, nutrition and wellness program.

For the past five years, Burzynski has served as CEO of CM IT Solutions, a technology solutions franchise for businesses, and previously as president and COO of Molly Maid. Having received numerous national awards for her efforts to advance the status of women in franchising, the 49-year-old Burzynski sees her new role as CEO of Liberty Fitness as an ideal personal and professional progression and a golden opportunity to positively impact women on the mass and daily levels.

“It’s unfortunate that so many women my age have their self-esteem tied to their body image,” said Burzynski, noting her own personal struggles with weight. “Being CEO of Liberty Fitness presents an incredible opportunity to motivate women around the nation to feel beautiful inside and out. When women are healthier and feeling better about themselves, they make better mothers, better wives, better friends, better neighbors, better professionals – better everything. Who wouldn’t want to be associated with a women's fitness cause like that?”

Liberty Fitness, founded in 2002 by 25-year-old Liberty Harper, is one of the first women’s fitness franchise concept to address “total body” health with a three-pronged women's only fitness club, nutrition and wellness platform, including a 30-minute circuit training workout featuring six-level, adjustable hydraulic strength training and cardiovascular women's fitness equipment, ACE Certified Personal Trainers, an exclusive online nutritional and women's health education website and wellness amenities such as Sunlight far-infrared saunas and Hydromassage beds. With 61 women's fitness center locations open in 16 states, Burzynski said Liberty Fitness is well-positioned to open 1,500 plus units in the next five years and grab a significant share of the high-growth women’s only fitness club industry.

“I have spent my career building successful franchising organizations by surrounding myself with talented people and building strong management teams that get results. Liberty Harper is a dynamic and successful woman in her own right. I look forward to working with her and the rest of the fabulous team at Liberty Fitness,” said Burzynski, referring to Mark Franklin, President, and Phil Mettra, Vice President of Marketing, former executives for Money Mailer, SuperCoups and Molly Maid who are also known as leaders in franchising. “I share their passion for this women's only fitness franchise concept and am excited to provide the franchising leadership necessary to take it to the next level. I thought that in order to do this job, I needed to be authentic. So with Liberty’s help and motivation, I’m publicly vowing to lose the weight and get fit the right way with the Liberty Fitness approach to well-being.”

Harper, one of the nation’s youngest female franchisors and an ACE Certified Personal Trainer since the age of 17, said Burzynski is a perfect fit for Liberty Fitness, offering the ideal mix of strong professional skills, knowledge and experience in franchising and the personal passion of a woman who clearly understands the mindset of the Liberty Fitness target demographic – women aged 30-55 who seek healthier lifestyles through fitness, nutrition and wellness “I’m confident that Linda has just what it takes to move Liberty Fitness ahead by understanding the mindset of both our franchise owners and our customers,” Harper said. “She will be an amazing mentor and a strong leader for everyone in the Liberty Fitness family. She’s determined to meet the goals of the company, as well as her own personal fitness goals. It’s a truly exciting time for our concept.”

Richard Cotton, Chief Exercise Physiologist at MyExercisePlan and a consultant to Liberty Fitness on exercise programs and services, said he will serve as a personal coach to Burzynski to help her reach her fitness goals. “Our first step is to do a body composition assessment and discuss the realism of her weight loss goal. Based on that, we will design a Liberty Fitness Diet ClubProgram that’s appropriate for her,” said Cotton, who until 1999, was with the American Council on Exercise (ACE), the world's largest nonprofit fitness certifying organization and a consumer resource for reliable and effective health and fitness information.

One of Burzynski’s first orders of business will be oversight of the June 6th, 2005 opening in Georgia of a new prototype for all future Liberty Fitness locations. Occupying 2,200 square feet, with walls of yellow, green and blue signifying fitness, nutrition and wellness, the new Liberty women's fitness club features enhanced technology, including the Polar BodyAge System. In an exclusive agreement with Polar USA, Liberty Fitness is the first women’s fitness concept that will offer the cutting edge fitness tool that calculates fitness levels and actual body age, as opposed to biological age. The Polar technology will offer Liberty Fitness members personalized fitness reports with customized Liberty Fitness exercise and nutrition programs.

All future Liberty Fitness clubs will also offer Sunlight far-infared technology saunas and Hydromassage Beds. The new expanded square footage will provide additional space for expanded fitness offerings including Pilates and Yoga Classes, plus stretching and cool down areas. Liberty Fitness members will also be invited to write inspirational thoughts, goals and quotes on the “Liberty Fitness Gratitude Wall,” which will occupy 8’ by 4’ on a wall facing the gym's exercise area separating the reception area from the women's workout facility.

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