Canadian Business Franchise Magazine - Cover Story

LAKE OSWEGO, OR (Tuesday, April 01, 2003) - Who would have thought that an idea conceived by best friends while camping on the Oregon Coast could launch itself into a growing franchise company. Booster Juice, Co-Founded by Dale Wishewan and Jon Amack is the largest and fastest growing Canadian juice and smoothie chain in Canada. They have the best brand name recognition in the country and have five times as many stores as their next biggest compelitor. With 75 stores across Canada in five provinces and projections to reach 120 by year-end, this dominance should continue.

"Our stores give people an experience," says President and CEO Dale Wishewan. "We want to educate consumers on the benefits of our product. Ensuring it doesn't get mistaken for a milkshake! It is pure fruit, fruit juice, sorbet, fresh made yoghurt and 'booster' additives like Ginseng."

"From a growth standpoint, I believe the [Booster Juice] concept has tremendous potential. The stores are simple and efficient to operate and occupy minimal space," says Booster Juice Executive Vice President Brian Leon. "The core products, Booster Juice 'smoothies', are ideally suited to today's increasingly time starved consumer. And, while we have a tremendous base of loyal customers across the country, the product is still being discovered!"

When asked why he joined the company Leon stated, "The health orientation of the concept had particular appeal. And I think, most importantly for me, there was a real commitment on the part of the founders to invest into the system in order to create the strong foundation necessary for long-term growth and success in franchising. The team that has been assembled at Booster Juice has the depth necessary to allow us to continue to grow and thrive. We're really just getting rolling!"

Booster Juice is looking for potential franchisees that are energetic, hard working and driven. Franchisees come from all walks of life and do not necessarily need business experience, but it is an asset. "You have to be passionate about the business," says Wishewan. "It's a business that's going take a lot of hard work. If you live an active lifestyle and believe in health and wellness, this business is suited for you."

"Growing as a franchise business has given Jon and myself an opportunity to work with amazing individuals that come from such diverse backgrounds but yet share the same values, principles and positive outlook on life," says Wishewan about the best part of growth of the company to date.

Just see what current franchisees have to say about their Booster Juice stores:

"I chose Booster Juice because of the healthiness of the food, it's trendy style and the fact that it was new. You really have to love what you are doing and in the long run, everything works itself out. I have two stores and am now contemplating opening a third."

Judy Byam, Lethbridge, Alberta.

"I am into living healthy and decided this was what I wanted. After researching and visiting with Dale Wishewan and team, I was quite positive this was the business for me. Would I buy another Booster Juice? Yes!" Lanny Strynadka, Edmonton, Alberta.
"I was looking for a suitable franchise that my son, daughter and I could own together. Booster Juice suited us best with healthy living beginning to be a trend. I believe in the product I sell - that is what makes me successful. I am negotiating to open 4 more stores."

Zelko Myokavic, Ancaster, Ontario.

"I patronized a Booster Juice after my workouts on a regular basis when I lived in BC. After moving to Ottawa, I found I was craving their smoothies and couldn't get one. I now have three stores. I have so much fun at my job it doesn't feel like work."

Dion Kunellis, Ottawa, Ontario.

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