Redbrick Pizza Prepare Fresh, Fire-roasted Gourmet Pizza As Fast-food

PALMDALE, CA (Friday, June 03, 2005) - America loves pizza. They eat an average of 43 slices a year. Yet pizza has seldom been the choice for people on a tight schedule, simply because it took too long to prepare – until now.



RedBrick Pizza, today’s fastest-growing, fast-causal pizza franchise and a member of Entrepreneur Magazine’s Top 50 New Franchises, has captured the attention of pizza lovers by creating a fresh, fire-roasted gourmet pizza that bakes up in just three minutes and is served to your table in about six minutes.

What makes their pizza unique is the RedBrick (Italian for terra cotta) oven that sears in flavors by fire-roasting each pizza at over 1000°.

“We’ve combined old world Italian tradition with new world technology to create a delicious and nutritious fire-roasted gourmet pizza in less time than it takes to make a burger and fries,” says James Minidis, founder and CEO of RedBrick Pizza Worldwide. “With our unique approach, you can enjoy a fresh fire-roasted gourmet pizza served in about six minutes. It’s a gourmet meal in minutes, great when you only have a half hour for lunch!”

“Everything is created fresh in our Neighborhood Pizza Cafés,” notes Minidis. “We use only the finest ingredients, including pure virgin olive oil, lean meats, fresh vegetables, spices and Qualitá Superiore cheeses.“

An eclectic choice of fresh gourmet toppings is available at RedBrick’s Express Pizza Bar,allowing you to design your own pizza creation with one of their friendly pizza ambassadors. You can choose from a classic Margarita Pizza topped with fresh tomatoes, basil and garlic or go exotic with a Thai Chicken Pizza with cilantro, carrots and cashews in a spicy sesame sauce. Veggie variations include artichoke and arugula.

Of course there are the perennial favorites -- pepperoni, sausage and mushroom. But even these tried and true recipes take on a whole new taste when combined with special flavored crusts including sun-dried tomato basil, pesto parmesan, spicy chipotle and others. The pepperoni is smoked in real wood chips and meats are lean cuts, containing no artificial flavors, fillers or substitutes. A variety of fresh, hand tossed chopped salads are available to complement your choice of pizza and include Caesar, Chinese, Greek, Italian and a special salad of the day. All feature RedBrick’s gourmet dressing and their signature fresh-baked fire-roasted croutons. For those who prefer a unique sandwich, RedBrick’s “Fhazani” (fire-roasted gourmet sandwich) is baked hot and fresh to order with your favorite toppings on a fresh fhazani bread and then covered with fresh chilled greens and your choice of signature dressings, right out of the oven.

Be sure to save room for a delicious Italian gelato dessert, made fresh daily with all-natural, imported ingredients. Its creamier and more flavorful than ice cream, yet has less fat and fewer calories. “We call it all the ‘Perfect Gourmet Meal’,” says Lynn Minidis, Vice-President and co-founder. “A fresh chopped salad, a fire-roasted gourmet pizza and fresh Italian gelato dessert. It’s a great, gourmet fast casual experience in just minutes and a very affordable way to feed the entire family. ”

With all this going for it, its easy to understand why RedBrick has become the leading fast casual pizza franchise with over 750 percent growth last year and more expansion slated for this year.

Most RedBrick Neighborhood Pizza Cafés are open 11am-11pm daily for dine-in or carry-out service and group orders. Many offer a full selection of imported beer and wine in addition to their gourmet foods. For the address of the RedBrick Pizza Café closest to you visit www.redbrickpizza.com.

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