Redbrick Pizza Signs 400 Store Development Agreement

ORLANDO, FLORIDA (Friday, July 01, 2005) - RedBrick Pizza Worldwide, Inc., has announced the signing of a new development Agreement with RBP of Florida, LLC granting exclusive rights to develop approximately 400 stores state wide. The company continues its rapid growth to become the number one pizza franchise worldwide with development agreements representing more than 1,500 stores.



Paul Chong andDan Dumont, co-founders of RBP of Florida, who both have extensive experience in the financial services arena. Mr. Chong is a former president of a CitiGroup subsidiary and served as Executive Vice President of Prudential Retirement. Dumont was a senior executive at Goldman Sachs and served as national Sales Manager for Neuberger and Berman. “We are delighted to be associated with partners of the caliber represented by Paul and Dan,” Minidis said. “They represent the kind of sound business managers that have a passion for the brand, are driving our tremendous growth and have helped to make RedBrick Pizza the hottest franchise in pizza to come along since Papa John’s, Pizza Hut,Dominos or Little Caesars.” Chong explained why this savvy set of investors chose to invest in this fast casual pizza franchise. “We bought into RedBrick Pizza because we felt that the RedBrick team has put together a superior brand and concept that fit well with today’s consumer tastes and preferences,” he said. “We are convinced that RedBrick will be wildly successful and wanted to be a part of that success. This is the Starbucks of pizza.”

“RBP of Florida has goals to aggressively grow the chain throughout the

state to nearly 400 units,” Dumont said. “Their first ‘Neighborhood Pizza Cafe’ as R e d B r i c k describes their fast casual restaurants is scheduled to open late this summer in the Orlando area. Multiple and single store franchises are being offered immediately.” RedBrick Pizza is concluding the year with chain growth over 750 percent. The company has goals of opening more than 12,000 stores worldwide, topping the current unit leader by nearly two thousand stores. If recent numbers are any indication, they are off to a good start.

The company’s growth rate tops last year’s expansion for all four of the largest pizza franchises combined. “We’ve demonstrated our system is innovative, geared for growth and our business model can be adapted to audiences around the world,” claims Minidis. “Our pizza is truly unique, and undeniably delicious!” RedBrick’s Gourmet pizza is fire roasted at over 1000 degrees in just three minutes using a proprietary bake system that creates a crisp, light, golden brown crust. That same system is used to prepare the Company’s line of fire-roasted gourmet Fhazani sandwiches that combines hot toppings, a crispy flatbread and cool greens with special gourmet dressings.

“You have to be really innovative to keep a brand competitive for the long term,” offers the founders. “RedBrick’s strength comes from our ability to think beyond the pizza box and develop a truly world class menu, innovative systems and a unique brand position. Together, we believe these ingredients will thrust us to the forefront of the industry,

worldwide.” RBP of Florida is located at 1107 Seville Place in Orlando and can be reached at 407.420.6964. RedBrick Pizza Worldwide is headquartered in Palmdale, California. The website is available at www.redbrickpizza.com.

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