Volvo Rents Opens New Rental Center In Calgary, Alberta, Canada

CALGARY, ALBERTA (Monday, August 22, 2005) - Volvo Construction Equipment Rents, Inc. (Volvo Rents), has announced the opening of a new Volvo Rents equipment rental franchise in Calgary, Alberta, Canada.

Deerfoot Rentals, in business since 1998, has opened its Volvo Rents franchise at 3328 114th Avenue, S.E., Calgary. The new equipment rental center is one of seven Volvo CE rental franchises either open or under contract for near-future openings in the provinces of Alberta and Ontario. Under its new name the new independently owned and operated franchise will carry, in addition Volvo construction equipment, a comprehensive line of essential equipment and tools for the construction, commercial, industrial and homeowner markets. Geoff Shorten is a principal in the new franchise.

Principal Volvo products for its franchised rental centers include its extensive line of compact excavators and wheel loaders and the company’s backhoe and skid steer loaders.

Volvo Rents centers are independently owned and operated franchises within the Volvo Construction Equipment rental program. The unique program was designed by Volvo CE and covers all aspects of an operating rental business model. Features include use of the Volvo brand, financial assistance, a fleet purchasing program for non-Volvo products, a Volvo Rents proprietary software program, training, facility design and local and regional marketing.

Volvo Rents began its equipment rental franchise initiative in 2001 and now has equipment rental centers open in Virginia, North Carolina, Georgia, Florida, California, Tennessee, Ohio, South Carolina, Louisiana, New York, Minnesota, Arkansas, New Jersey, Alabama, Kentucky, Illinois, New Mexico, Washington, Pennsylvania, Texas, Mississippi, Maryland, Nevada, Arizona, and Canada. In addition to these operating franchises, the company has franchise agreements under negotiation with other business interests seeking independently owned and operated franchise opportunities in the equipment rental business. The company is expanding its operations in Europe with rental centers open in Portugal and Spain and has recently signed franchise agreements with a company in Italy.

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