Johnny Rockets Announces Partnership With Hero Product Placement, Inc

ALISO VIEJO, CALIF. (Monday, June 20, 2005) - Johnny Rockets, ranked as one of the top family-friendly restaurants in markets across the United States by Citysearch, announced today that it has retained Los Angeles-based HERO Product Placement, Inc. Soon, you’ll not only see Johnny Rockets as you travel through the towns of America, but also right in your own home or local movie theater as the company implements a new initiative – product placement.

Over the past few years, Johnny Rockets has significantly increased its brand awareness through a content-driven public relations approach, instead of more conventional advertising tactics. The new partnership with HERO marks a strategic move in sustaining the momentum and interest the Johnny Rockets brand has been building, especially within television and film studios and other entertainment outlets.

“Johnny Rockets provides a unique experience that begins the moment you step through our doors – you escape today's world and are transported to a simpler time. Product placement is a natural fit as we can now bring this distinctive and enjoyable Johnny Rockets feeling to life in film and television,” said Mimi Somerman, Johnny Rockets’ senior vice president, marketing. “HERO’s depth and breadth of experience combined with the passion they have for the Johnny Rockets brand, make them the right partner for us.”

“Our team is thrilled to add Johnny Rockets to HERO’s roster of clients. In film making, everything from locations and props to wardrobe helps identify an environment or a character. Productions need to tell their story in the shortest time possible and the Johnny Rockets brand is a shortcut to transport viewers to a time when life was perceived as happier and simpler,” said Julie Weinhouse of HERO Product Placement, Inc. “Our efforts will build on the strong foundation of Johnny Rockets’ all-American image by creating an imbedded presence in television shows and feature films.”

This new product placement program coincides with Johnny Rockets’ most aggressive growth path to date. Over the next 10 years, Johnny Rockets will add 125 new restaurants to the chain – a 70 percent increase from its current 175 units.

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