Kiddie Academy International Awards Account To Crosby

ANNAPOLIS, MD (Thursday, February 17, 2005) - Kiddie Academy International, one of America’s leading franchisors of child care learning centers, has named Crosby Marketing Communications as its agency of record following a competitive review.

To help Kiddie Academy prepare for projected growth of 30 percent over the next two years, Crosby will update the company’s brand image and create integrated advertising, public relations and direct marketing programs to attract new franchisees and customers.

Kiddie Academy, founded in 1981, operates more than 75 child care learning centers in 22 states, both corporately and through its franchisees. The company is headquartered in Bel Air, MD. Each Kiddie Academy® Child Care Learning Center offers a comprehensive education-based program for infants to 12-year-olds. Kiddie Academy® teachers utilize an innovative, developmentally appropriate curriculum designed to promote each child's intellectual, social, physical and emotional growth.

“Crosby showed a deep understanding of our needs and has the strategic and creative capabilities we need to build our brand as we move forward with our expansion plans,” said Kent Doyle, Kiddie Academy Director of Marketing.

“Our integrated communications approach and experience in marketing to families proved to be a great fit for Kiddie Academy,” said Crosby President Raymond Crosby. “We’re excited to help grow its national presence.”

Crosby Marketing Communications provides advertising, public relations, direct-response, interactive development and graphic design services to regional and national market leaders in a variety of industries. Headquartered in Annapolis, Md., the award-winning agency has a staff of 50 and billings of $40 million. For more information, visit www.crosbymarketing.com

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