Ambitious? Then Our 1/3 Lb. Angus Burgers Are For You!

CLEVELAND (Monday, April 04, 2005) - Evolving its core product line of cheesesteaks, burgers, and subs, Mr. Hero Restaurants® has unveiled its new 1/3 lb. Angus burgers. The All-American and Big Bleu Bacon Angus burgers are comprised of 100% pure Angus beef and are made proprietary for Mr. Hero by Pierre Foods, Inc.

The All-American Angus Burger is comprised of leaf lettuce, tomato, onion, and special mayonnaise on an Orlando Baking Co. Kaiser roll. Cheese and peppered bacon can be added. For the sophisticated palate, Mr. Hero is also offering the Big Bleu Bacon Angus Burger, with crumbled bleu cheese, peppered bacon, leaf lettuce, special mayonnaise, onion, and tomato.

The launch of 1/3 lb. pure Angus burgers indicates Mr. Hero's desire to exceed its quick service competition's offering of a similar product through its taste, quality, and value distinction.

The new Angus Burgers are reflective of some of our foremost marketing objectives: to offer our customers superlative products with an unparalled taste differential at a good value.

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