Color Me Mine Joins American Cereal Council Breakfast Promotion

NORTH HOLLYWOOD, CA (Tuesday, February 22, 2005) - Color Me Mine Enterprises, Inc (CMMEI), www.colormemine.com, the world’s leader in the Paint-Your-Own-Ceramics industry, announced today that it will be joining with the American Cereal Council Breakfast promotion encouraging families to start their day together at the breakfast table with a bowl of cereal.

According to Tara Barnett, Director of Marketing for Color Me Mine Enterprises, Inc. “We are please to participate in this promotion which will include the painting of personalized cereal bowls at any of our 88 US studios. Color Me Mine is all about family bonding so this association was a natural fit for both of our organizations. Our mission is to provide enrichment, bonding, family interaction and wholesome entertainment that counters the growing technical environment, generational divides and shrinking opportunity for communal activities that once characterized the American family.”

“One simple step can help you keep your top priorities in check," said Maria Bailey, mother of four and founder of Bluesuitmom.com. "Pouring one bowl of cereal in the morning and taking those five minutes each day to sit down with your kids can help you achieve multiple goals which can seem overwhelming when added to an already full schedule. Cereal provides a simple way for families to start the day together and for mom to help her family work toward getting the recommended daily allowance of vitamins and minerals. Making it fun for the whole family by mixing varieties of cereal to combine different flavors, shapes and textures will add a special element to the morning tradition. Another way to add to the excitement in the morning is by personalizing bowls at a ceramics studio, such as Color Me Mine, which offers a range of cereal bowls and materials for kids and their parents to decorate their own bowls. Customized bowls help get everyone in the family involved in mom's goals while reaffirming that everybody has a special place in the new morning routine.

The American Cereal Council is a resource to the public and media, advocating and educating others about the positive benefits of ready-to-eat cereal.

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