New Ideas For Selling More Pizza

PITTSBURGH, PA (Monday, July 25, 2005) - The pizza industry in the U.S. has reasons to celebrate this year and reasons to be concerned. After collecting data on the past year, PMQ brings you the 2005 Pizza Power report with some interesting results. Pulling data from InfoUSA, Technomic, NPD Crest, the National Restaurant Association and Leading Edge Reports, we have complied all of this data to give you an analysis of how our industry performed compared to the previous year and the entire restaurant industry. Our numbers are collected from July 2004 through July 2005. So let's see how we did.
The Industry as a Whole
There are three bits of good news when looking at the industry as a whole. First, there are 1.7 percent more pizzerias in America. Second, sales rose 2 percent indicating more growth than the previous year. A third sign of positive change is that only 388 pizzerias went out of business according to statistics from InfoUSA, which is down from 1,139 that closed the previous year. The total number of pizzerias in the U.S. reached 69,844 as of July 2005 compared to 68,694 at the time of the 2004 Pizza Power report.

Average per/unit sales for pizzerias in the U.S. for the period between July 2004 and July 2005 is $442,492 per location, which is up 0.3 percent from the previous year. The reason the per/unit percentage change is lower than the overall growth rate is a result of the growth rate of total pizzerias being higher than the overall sales growth.

The National Restaurant Association's (NRA) Restaurant Industry Forecast for 2005 predicts a total of 900,000 restaurants and total sales of $475.8 billion by the end of 2005. This will average $528,667 per/unit, leaving the pizza industry falling short of the national per/unit average for all restaurants. The NRA's per/unit sales prediction for 2004, was $501,253 per/unit. The NRA's numbers show a change in average sales per/unit for all restaurants between 2004 and 2005 of 5.5 percent. While the pizza industry is gaining sales and locations, it is still behind the national per/unit averages for all restaurants in the U.S.

NPD Crest reports serving of pizza at restaurants were up 2 percent, which is a positive shift from being down 1 percent the previous year. According to NPD Crest, traffic in the QSR Pizza Category was flat and traffic in the Casual Dining Pizza Category was up 5 percent.

View all Fox's Pizza Den Press Releases

This article has been read 351 times.

Printer Friendly