Women’s Health Boutique Offers Private Label Prosthesis

CYPRESS, TEXAS (Monday, December 13, 2004) - Women’s Health Boutique celebrates the introduction of their private label prosthesis, “Silicone Lite,” a moldable, natural-looking non-custom prosthesis.

It is made from lightweight, air-whipped silicone and was designed by WHB founder Vicki Jones, owner of Women’s Health Boutique in Longview, Texas. With a degree in Art and Sculpture and 15 years experience fitting mastectomy patients, Vicki was dissatisfied with the prostheses she found in the marketplace. Eighty percent of Jones’ mastectomy customers could not change bras and wear the same prosthesis.

“My goal was to develop one to change shape like the breast does,” she says. “My customers need one that is soft enough to mold itself to any bra – and be affordable.”

Jones persistently appealed to one of her vendors, offering her ideas for a better product. The manufacturer eventually gave her access to their design team, and Silicone Lite was the result.

“Vicki Jones designed a superior product,” says WHB president Daina Pitzenberger. “And because we are buying such a large volume, the price is extremely reasonable – the competition can't even come close.”

Silicone Lite sales were brisk in the Longview location upon introduction in November. “Comparing the fit of prostheses from eight different manufacturers, 72 percent of women were best fit with Silcone Lite,” says Jones.

This exclusive prosthesis can only be obtained at Women’s Health Boutique. For customers purchasing Silicone Lite, WHB accepts assignment on Medicare, private insurance and select managed care plans.

“Most customers are loyal to their own stores,” says Jones. “But I believe this prosthesis will actually draw customers into our boutique.”

About Women's Health Boutique
Women’s Health Boutique offers women a comfortable, dignified and discreet alternative to shopping for health-related merchandise such as lingerie, wigs and turbans, maternity and compression items, and mastectomy and other post-operative products. At Women’s Health Boutique, women find an attractive, unhurried atmosphere that has knowledgeable, compassionate, specially-trained women who understand their personal healthcare needs.

About ICED
The International Center for Entrepreneurial Development, Inc., located in Cypress, Texas, is the parent company for Kwik Kopy® Printing, American Wholesale® Thermographers, Copy Club®, The Ink Well®, Franklin’s® Printing, Women’s Health Boutique®, Parcel Plus®, Kwik Kopy® Business Centers and COMPUTERTOTS®/COMPUTER EXPLORERS®. It ranks among the world’s largest international alliances of printing, communications and education franchises with business relationships in the United States and 10 other countries.

For More Infromation Please contact:
Mr. Dan Lovett, Director of PR
Phone: (281) 256-4262
Email: dlovett@iced.net

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