Carlson Wagonlit Travel Associate’s Web Site, www.carlsontravel.com, Earns Coveted TRUSTe Privacy Seal Certification

Consumer Travel Web Site Assures Customer Data is Held at Highest Privacy Standards

MINNEAPOLIS, MN (Wednesday, April 27, 2005) - Carlson Wagonlit Travel Associates announced today that our consumer travel Web site, www.carlsontravel.com, has been certified to display the TRUSTe Privacy Seal. TRUSTe, the leading privacy certification and seal program, awards its privacy seal only to companies that complete the TRUSTe certification process and agree to comply with ongoing TRUSTe oversight and consumer dispute resolution procedures. This means www.carlsontravel.com is one of only 10 major travel company Web sites to have earned this certification and thus be allowed to display the TRUSTe seal.

“Carlson Wagonlit Travel Associates have always realized the importance of our customers’ privacy and worked hard to protect everyone who visits www.carlsontravel.com. To show how committed we are to this, we undertook the task of completing the rigorous certification process TRUSTe has in place, said Roger Block, CTC, Executive Vice President of Carlson Wagonlit Travel’s Associate Division. “With the TRUSTe Privacy Seal, when we talk about ‘Your experience begins with ours’ customers can be confident that includes the first moment they visit www.carlsontravel.com.”

“By becoming a TRUSTe licensee, Carlson Wagonlit Travel Associates give its customers a clear signal that it is trustworthy and respects the privacy wishes of the people who visit its Web site,” said Fran Maier, Executive Director and President of TRUSTe. “We are pleased to have Carlson Wagonlit Travel Associates as part of our distinguished roster of participants in the TRUSTe Privacy Seal program.”

The TRUSTe Privacy Seal is a consumer branded symbol that signifies www.carlsontravel.com has posted a privacy statement and, moreover, that the information gathering and dissemination practices of www.carlsontravel.com addresses the elements of notice, choice, access, security and redress outlined in the Federal Trade Commission’s Fair Information Practices. Specifically, TRUSTe’s members agree to:

Disclose their information gathering and dissemination practices;
Give consumers choice to limit any secondary uses of their personal information through opt-in or opt-out;
Provide consumers with access to their personal information to correct any inaccuracies; and
Ensure that reasonable security mechanisms are being used to protect the data that is collected.
A cornerstone of the TRUSTe Privacy Seal and Certification Program is the ongoing monitoring and Watchdog Consumer Dispute Resolution mechanism. Through automated Watchfire monitoring, TRUSTe regularly monitors its seal program participants to ensure the integrity of the privacy statement. In addition, TRUSTe provides consumers and organizations an effective method to build trust through the Watchdog Dispute Resolution mechanism, an easy-to-use service for consumers to resolve their privacy disputes.

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