GOLDEN CORRAL IN RACE TO WIN MORE MARKET SHARE,
RALEIGH, NC (Thursday, November 10, 2005) -
The headline in Nations Restaurant News, the bible of the foodservice industry, said it all: Golden Corral In Race To Win More Market Share, Plans Increased Advertising, New Look.
Financial Editor Susan Spielbergs report on the annual Franchise Convention, held October 20-22 at the Marriott Marquis Hotel on New Yorks Times Square, described in detail how Golden Corral Corporation and its franchisees will build on the successes of 2003 with further gains in 2004.
President and CEO Ted Fowler stressed the importance of responding to the continually evolving preferences of customers, the publication said in its November 10 issue. During the next year we will develop our first new model of a new prototype that will take us to a new level, Mr. Fowler said.
Golden Corral will launch a series of new television commercials with the theme. Everybody deserves a good meal, Bob McDevitt, Senior Vice President of Marketing and Franchise Operations, told the convention. In addition, Golden Corral is sponsoring the March 14 NASCAR trace in Atlanta that will be called the Golden Corral 500.
Our plan for the coming year will be to leverage that sponsorship as much as we can, Mr. McDevitt explained. We will be doing promotional programs, in-store promotions and crew incentive programs all built around the race.
Systemwide sales are expected to exceed $1.2 billion in 2003, establishing a record for the 12th straight year, and franchisees are projected to account for about $900 million, or more than 70 percent of the total, Larry Tate, Senior Voice President of Franchising, said.
The Golden Corral franchise community will continue its vigorous growth, Mr. Tate said, adding that 184 new markets are under one-to-five-year area development agreements which will add about $600 million in annual sales when all the new restaurants are opened .
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COMPANY INFORMATION
Golden Corral Franchising Systems Inc.
5151 Glenwood Ave.
Raleigh,
NC
Toll Free: (800)284-5673
Fax: (919)881-5252
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