Firehouse Subs Ads Earn High Honors at Tampa’s 2004 ADDY Competition

Firehouse Subs ads earn high honors at Tampa’s 2004 ADDY competition Ads by Firehouse Subs’ agency, Dunn&Co., brings home 13 ADDYs, including five Golds and two Best of Bays

TAMPA FLA. (Monday, March 08, 2004) - Firehouse Subs, a Jacksonville-based sub sandwich chain, has earned high honors for its advertising, winning seven ADDYs at the 2004 Tampa Bay Advertising Federation’s ADDY Award Gala.

An outdoor campaign earned four Gold ADDYs, the company said today. The company’s CPR Guide, an instructional how-to marketing guide for Firehouse store managers, also won a Gold ADDY. Both the outdoor campaign and the CPR Guide were also awarded prestigious Best of Bay Awards.

In addition, Silver ADDYs were awarded for Firehouse Subs in-store point of purchase materials, as well as for a logo designed for Firehouse Subs’ 100th Station Celebration.

The awards were handed out at the Award Gala on Feb. 28.

All of the examples were designed and executed by Dunn&Co., Firehouse Subs’ advertising agency. Dunn&Co. is a Tampa-based agency that has been in business just eight months.

“We’ve been excited by the quality and the consistency of the advertising produced for us by Dunn&Co.,” said Sally James, Firehouse Subs director of marketing. “It’s good to see that experts in the field agree with us.”

Troy Dunn, Dunn&Co. principal, said the ADDYs provide confirmation that the agency is doing significant work on behalf of its clients.

“When we opened, we believed we could deliver top-shelf creative work for our clients, advertising that would generate attention and results, as well as awards,” Dunn said. “Our performance at the ADDY Awards Competition confirms that we’re on the right track.”

The ADDY Award Gala was held Saturday at Tampa’s A La Carte Pavilion. News Channel 8 Daytime Host Brian Fasulo served as master of ceremonies.

According to the Tampa Bay Advertising Federation, the ADDY Awards recognize and showcase the Tampa Bay area’s most creative advertising talent. Nearly 500 entries were evaluated in January by a panel of judges selected from around the country. The entries were submitted by advertising agencies, design boutiques, in-house marketing departments and freelance creative talent from around the area.
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ABOUT FIREHOUSE SUBS: Started just 10 years ago by two brothers, Robin and Chris Sorensen, two Jacksonville, Fla. firefighters, Firehouse Subs has grown like wildfire. From a single store in Jacksonville, Firehouse Subs will have 235 stores in five Southeastern states by the end of 2004, and more than 1,100 stores by the end of 2008. Each store has a firehouse theme, with fire memorabilia, boots, pictures of fires and fire equipment and even a hand-painted mural that includes local firefighting themes.
The company’s goal: To be among the five top submarine sandwich chains in the nation.

ABOUT DUNN&CO.: Located in a renovated, 100-year-old brick cigar factory near Tampa’s Ybor City, Dunn&Co. is a highly-creative advertising agency that delivers messages that work. To learn more, contact Troy Dunn at (813) 350-7990.

ABOUT THE TAMPA BAY ADVERTISING FEDERATION: The Tampa Bay Advertising Federation exists to support its members, the community and the advertising industry. Its mission is to promote fellowship, education and career enhancement among members of the advertising community; foster and recognize excellence in advertising; champion public service causes; build an understanding of the role and benefits of advertising at all levels; and encourage advertising self-regulation and continuous improvement to raise industry benchmarks.

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