CiCi’s Pizza Kicks Off $25,000 College Education Sweepstakes

Sweepstakes Also Features Instant-Win Prizes of Pizza and Beverages

COPPELL, TEXAS (Wednesday, June 01, 2005) - CiCi’s Pizza, the family-oriented pizza buffet restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for $3.99, today launched the “Pizza, Pasta, Salad, Dessert and a College Education” sweepstakes with a grand prize of a $25,000 college savings account.

The sweepstakes continues through Thursday, June 30, 2005. Guests can register for a chance to win the $25,000 college savings account as well as other prizes. Each party dining at CiCi’s will receive a scratch-off card with opportunities to win free pizza and beverages as well as a chance to win a 20” Huffy Rock-It Bike at participating restaurants. To enter the grand prize drawing, guests must fill out the back of the scratch-off card for an opportunity to win the grand prize of a $25,000 college savings account.

“CiCi’s Pizza supports the importance of higher education and understands the economic challenge of financing a child’s higher education. This $25,000 grand prize allows CiCi’s to ease the financial burden of college tuition,” says Craig Moore, president of CiCi’s Pizza. “This sweepstakes is a great way to have fun with guests each time they dine with us as well as provide a sweepstakes prize that is exciting, and important to most families.”

Founded in 1985, CiCi's Pizza is a family-oriented restaurant serving guests all the fresh salad, pasta, desserts and 16 kinds of pizza they want for $3.99. CiCi’s credits its continued success to the company’s philosophy. CiCi’s mission then and now is to exceed each guest's expectation in food, service and cleanliness, all at their value-oriented price point. Since opening its first restaurant in Plano, Texas, CiCi’s has grown to over 550 restaurants in 26 states.

CiCi’s, a much-awarded concept, is one of the Top 25 Chains by Unit Growth for 2003 according to QSR magazine’s America’s Hottest Chains report. It has also been awarded the 2004 Pizza Enterprise Industry of the Year by Pizza Marketing Quarterly magazine, 2002 Pizza Chain of the Year by Pizza Today magazine, a number one rating for value, cleanliness and menu variety in the pizza chain category by Restaurants & Institutions for the past two years and a top rating in the Italian restaurant category in Entrepreneur magazine’s Annual Franchise 500 issue for the past two years. For additional information visit www.cicispizza.com.

For More Infromation Please contact:
Wendy Aiello/Michelle Portillo
Aiello Public Relations and Marketing
Phone: (303) 355-3838

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