Sport Clips MVP Program Values and Celebrates the American Male; Options and Atmosphere Are a Winning Salon Combination

LOMBARD, ILLINOIS (Friday, July 22, 2005) - Sport Clips, one of the newest and fastest-growing franchise businesses in the Chicagoland area, is pleased to announce its new Sport Clips MVP Program for guys who know that stylish grooming is more than just a haircut. The Sport Clips MVP program offers:

-- Great Haircut by a professional Sport Clips Stylist!

-- Fresh towel, brush and comb used on every client!

-- Hot towel treatment to relax!

-- All Star Massage Treatment!

The Sport Clips concept fills a basic need for men and boys -- a comfortable place where they can get their hair cut. Imagine the following taking place before or after Sport Clips' expert stylists go to work on a guy's hair cut: a hot towel facial massage that cleanses and opens pores, and softens tough facial skin naturally; a scalp-massaging shampoo followed by a neck and shoulder massage that help to relieve the tensions of the day (or of the score of the big game or match playing on the many TV screens in the salon).

"Each and every one of our customers is an MVP to us," says John Kohler, Northern Illinois Developer for Sport Clips. "Our Sport Clips MVP Program is just one more way to recognize and reward the guys that come to us for their hair cuts."

Now, guys have a place of their own, instead of their sisters', wives', and mothers' or girlfriends' salon. Each Sport Clips contains sports memorabilia, sports-themed decor, a big-screen TV in the waiting area, and "guy-smart" stylists, with each chair featuring a television tuned to sports programming. Every Sport Clips specially trained stylist stays current with the latest in men's and boys' fashions and is skilled in dealing with the unique challenges guys face with their hair. In short, the new Sport Clips MVP creates a championship haircut experience for men and boys in an exciting Sports Environment. At Sport Clips, "GUYS WIN!"

Now with more than 260 locations nationwide, and several more opening in Chicagoland during the next few months, Sport Clips is considered to be one of the hottest concepts in the hair industry. The company was included in the prestigious Entrepreneur Magazine "Franchise 500" for the past six years consecutively. Sport Clips features a convenient "Your Call" pricing system, as well as its new Sport Clips MVP Program, where you can look like a quarterback, but spend like a place kicker! Sport Clips features an odor-free environment -- no perms, colors or acrylic nail smells. Neck trims are always complimentary between cuts; a great value that keeps you looking sharp! Sport Clips has a convenient "no appointment necessary" policy and is open every day. For more information on Sport Clips, check out www.sportclips.com. For more information on this news release and Chicago-area franchise development, please contact John C. Kohler at 630-240-1159, or Cary Kledzik at 630-862-9918.

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