LAWN DOCTOR HIRES DKB AND PARTNERS

(Tuesday, September 23, 2003) - Lawn Doctor, one of the nation's leading residential and commercial lawn care specialists, has named DKB and Partners as lead creative agency of record. The New Jersey-based advertising agency's first effort, to be launched in spring 2004, will consist of a national television campaign to increase awareness of Lawn Doctor's services, including lawn maintenance, power seeding and tree and shrub care.

Upon completion, Lawn Doctor's in-house creative team will further develop DKB's concepts and apply them to several new direct mail pieces that will be rolled out to Lawn Doctor's 450+ franchise locations throughout the United States.

"Neiman Group's background in the franchising and service industries were just what we were looking for," explained Scott Frith Marketing Director for Lawn Doctor. "Their experience, coupled with their strategic approach towards brand building made for a perfect fit between the two companies."

"This is a tremendous opportunity to bring continuity and cohesion to national brand with 390 different owners," stated Rudy Banny Executive Creative Director of Neiman Group. "We have the ability to showcase our creative effort with their unique business model, which is truly an ideal situation."

Neiman Group, an integrated communications firm, has offices in Harrisburg, York and Philadelphia and billings of $22 million annually. Its clients include AT&T, Pennsylvania Department of Health, Reliant Energy, Fulton Bank, and Sheetz Inc.

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