SBARRO TUNES IN TO TEENAGE MARKET

MELVILLE, NY (Friday, August 08, 2003) - Sbarro, the Italian-food chain, which has more than 900 U.S. locations in shopping malls and other venues, has begun giving away popular music mini-CDs packaged in the lids of its soft drinks. The promotion will run August 4th. - Oct. 31st. 2003.

Consumers that order a large 32oz. drink and pay $1.99 will receive the CD-ROM packaged in the lid of the drink. The CD-ROM features the music of four rock groups, and will appeal to the prime teenage segment of their market, including Lifehouse, Boomkat, 40 Foot Echo and Kooler Kids. The promotion will also be supported with a web-site link offering printable coupons. Merchandising includes a counter card and an 18" CD shaped dangler.

Sbarro is the first U.S. food service company to offer this kind of promotion, which is aimed at teenagers, the company said. Teenagers "are great mall customers," said Anthony Missano, President of Sbarro Quick Service Restaurants. This is also the first-ever national premium giveaway for the Italian chain, one of Long Island's largest private companies.

"We are very excited about being the first national foodservice company to use this innovative consumer promotion," Missano said. "Our promotional partners, Pepsi, Dreamworks, Hollywood Records, and Strategic Integration, are some of the best in the industry and we look forward to developing future programs with them."

"It's a very innovative promotion," said Erwin Protter, director of marketing at Sbarro, who noted that while Sbarro has done occasional regional promotions, it never has done any on a national scale.

John Lyons, Chairman of Strategic Integration, says, "The music industry is becoming more sophisticated in how they market to their consumers. Pepsi brings Dream Works and Hollywood Records an innovative strategy to reach more consumers, while Sbarro is able to give their customers more."

For More Infromation Please contact:
MargaretAnn Stytzer
Email: mstytzer@sbarro.net

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