New Partnership With WOLCO Helps Meineke Franchisees Grow

CHARLOTTE, NC (Tuesday, February 15, 2005) - Meineke, Inc. announced today that it has chosen WOLCO to implement its growth strategies and partner with member stores as they continue to add new services, update equipment and POS technology, and execute Meineke branding strategies. WOLCO, the leading leasing provider to the automotive aftermarket, will offer preferred financing to growth-oriented stores across the country.

"The dynamics of our marketplace have changed and our growth strategies require additional investments by our members to stay competitive. WOLCO is a known player in the automotive aftermarket and is a company we can trust," said Gene Zhiss, Vice President of Marketing and Dealer Communications. "They have the tools, training, and experience to help implement Meineke growth strategies without negatively impacting cash flow or credit lines."

When equipment is leased, working capital is conserved for areas such as advertising, personnel, and in many cases, inventory. Equipment being leased may be 100% tax deductible, given the relatively new IRS Section 179 tax benefit. In most cases, the equipment will generate enough revenue to make the payment and more. Almost any capital asset can be leased, including shop and office equipment, M.Key hardware and software, signage and store upgrades, fixtures, and furniture.

"As our members continue to invest in their business, they should contact WOLCO to discuss a leasing program that fits the needs of their growing business," said Gene Zhiss.

Founded in 1990, WOLCO is a business unit of Cedar Rapids, Iowa-based GreatAmerica Leasing Corporation. The WOLCO headquarters is in Smyrna, Georgia and is dedicated to bringing success to its customers through innovative leasing programs in the automotive aftermarket.

For More Infromation Please contact:
Gene Zhiss
Meineke Car Care Centers, Inc
Phone: (704) 377-8855

View all Meineke Car Care Press Releases

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