Papa Murphy's Voted Best Pizza Chain in America

Take 'N' Bake pioneer once again recognized with “Consumers' Choice in Chains” award from Restaurants and Institutions magazine

VANCOUVER, WASHINGTON (Friday, September 03, 2004) - Papa Murphy's Take ‘N' Bake Pizza, the world's largest and fastest growing take-and-bake pizza chain, has once again been voted best pizza chain in America. For the second straight year, the restaurant received the Consumers' Choice in Chains award from Restaurants and Institutions magazine.

Rankings are based on guest responses to eight attributes: food quality, menu variety, value, reputation, service, atmosphere, cleanliness and convenience. Respondents rated 200 of the largest chains in the nation and Papa Murphy's received the highest overall score in the pizza segment.

“We're honored that our customers have ranked us so highly for another year,” said President Mark Laramie. “In February we launched our Thin Crust deLITE with ½ the carbs and ½ the calories of our traditional pizza, and we've also opened almost 100 of our newly redesigned stores that showcase our superior pizza quality and freshness. These kinds of programs demonstrate our ongoing effort to give customers the best experience possible whenever they visit any Papa Murphy's location.”

Restaurants and Institutions conducts the Consumers' Choice in Chains survey on an annual basis in conjunction with Reed Research Group. To gauge guest loyalty, respondents who have patronized a chain in the past year are asked whether they would go back, and are able to rank the restaurant on the eight attributes listed above. The survey found that 85 percent of Papa Murphy's guests would return to the chain, and that the restaurant led the pizza category in six of the eight criteria.

“The timing of this announcement comes at an important juncture for us, as we have significant expansion plans currently underway in new markets,” said Peter Fowler, vice president of business development. “In the near future we will be awarding both multi-unit and individual franchises in Southern California and the Southwest US, Texas and the South Central states, the Mid-Atlantic states and some markets in the Southeast. National recognition like the Consumers' Choice in Chains award helps new customers in these communities know that they can rely on Papa Murphy's for superior quality pizza.”

About Papa Murphy's
Papa Murphy's is the sixth largest pizza chain in the country and the pioneer of Take ‘N' Bake pizza. The Vancouver, Wash.-based company offers custom-made specialty pizzas with the freshest toppings. There are more than 820 Papa Murphy's locations in 24 states and the company plans to open additional new restaurants in 2005, bringing the concept to approximately 950 domestic locations. Papa Murphy's pizzas are available for pick-up and baked fresh at home in your own oven. In addition to its pizza products the company offers a wide spectrum of Take ‘N' Bake food, including lasagna, calzones, cheesy bread, chocolate chip cookie dough and dessert pizzas. Papa Murphy's was selected Best Pizza Chain in America in 2003 and 2004 by Restaurants and Institutions magazine, and was named Pizza Chain of the Year in 2001 by Pizza Today magazine. Papa Murphy's doesn't have freezers in its restaurants, just quality fresh ingredients!

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