Choice Hotels Hosts Key Prospects in Miami Beach

Reinforcing the Company's Commitment to Increase Minority Hotel Ownership

SILVER SPRING, MD (Thursday, October 13, 2005) - In support of the company's ongoing efforts to enhance the number of Hispanic franchisees in its system, worldwide lodging franchisor Choice Hotels International (NYSE:CHH) will host a networking event at the Cacao Restaurant located at 141 Giralda Avenue today, October 13, at 6:00 p.m. in Miami Beach. The invitation-only event will bring prospective Hispanic hoteliers that are currently proceeding through the sales cycle together with Choice Hotels representatives while providing a networking platform to openly discuss common successes and challenges.

"We are excited to offer potential Hispanic franchisees an opportunity to network with experienced lodging industry entrepreneurs and hear success stories from existing Hispanic Choice Hotels franchisees," said Raul Fuentes, manager, Emerging Markets. "We recognize and appreciate the wealth of experience that our minority franchisees bring to the table and look forward to developing solid opportunities for them to grow within the Choice Hotels system."

In May 2005, Choice Hotels launched the Choice Hotels Hispanic Owners and Managers Alliance (CHHOMA). This Alliance was developed to provide networking opportunities for Hispanic franchisees to share best practices and experiences and to serve as a platform to recruit new Hispanic franchisees to the Choice Hotels system.

CHHOMA currently has nearly 20 members and represents Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, MainStay Suites, Econo Lodge and Rodeway Inn brands across the U.S.

"At Choice Hotels, we're committed to expanding and diversifying our franchisee base," said Brian Parker, vice president of Emerging Markets and New Business Development. "Truly successful companies continuously find ways to grow and evolve, and we're doing just that by educating minority entrepreneurs about hotel franchising and the power of the Choice Hotels system."

Choice Hotels International is one of the world's largest lodging franchisors, marketing more than 5,000 hotels open or under development in more than 40 countries under the Cambria Suites, Clarion, Quality, Comfort Suites, Comfort Inn, Sleep Inn, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brand names. For more information on Choice, visit the company's Web site at choicehotels.com.

For More Infromation Please contact:
Camila Clark
Phone: (301) 592-6381
Email: camila_clark@choicehotels.com

View all Choice Hotels Press Releases

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