Cup Or Cone? The Results Are In

In time for National Ice Cream Day on July 17, a new survey reveals that Americans love their ice cream, whether in a cup or a cone.

MINNEAPOLIS, MN (Thursday, July 15, 2004) - Donald Trump prefers to eat ice cream in a cup; Dallas Mavericks owner Mark Cuban likes it in a cone; and business mogul and Dairy Queen® investor Warren Buffett doesn’t have a preference, as long as it’s a “large serving” of ice cream. In celebration of National Ice Cream Day on July 17th, a new survey commissioned by Dairy Queen reveals that regardless of how it is served, many Americans sure love ice cream.
Administered by Harris Interactive®, the survey found:

Many Americans enjoy treating themselves to ice cream:

More than three in four (78 percent) eat ice cream at least once a month.
On average, Americans eat ice cream about three times per month.
Ice cream lovers have strong preferences when it comes to how they like to eat their ice cream. Of those adults who say they eat ice cream at least once a month:

About two-thirds (65 percent) prefer ice cream in a cup.
More than one in four (28 percent) prefer ice cream in a cone.
Seven percent were non-committal about cone or cup preference.
Dipped coating or syrup is the topping of choice – more than half (53 percent) enjoy adding it to their ice cream.
“Dairy Queen has known for the past 64 years that just about everybody craves ice cream, despite the current low-carb craze,” said Michael Keller, executive vice president of Marketing for International Dairy Queen, Inc. “Ice cream is one of those great things in life that people are passionate about. We all have our favorite flavors and we know whether we prefer a cone or a cup. Ice cream is associated with good times and fun, which is what Dairy Queen stands for.”






Here’s what celebrities who were polled had to say (independent of the Harris Interactive® survey:


Preferred in a cone:

Scotty Leavenworth (7th Heaven)

Natalia Cigliuti (All My Children)

Bobbi Sue Luther (TLC's Junkyard Mega Wars)

Lisa Ligon (Comedy Central's The Man Show, Trace Adkins’ Hot Mama)

Shana Hiatt (The Travel Channel's World Poker Tour)

Bryce Johnson (Saving Grace, MTV’s Undressed, WB’s Popular)

Preferred in a cup:

Joe Diffe (country music star)

Andy Lauer (Caroline In the City)

Gena Lee Nolin (The Price is Right, The Young and the Restless, Baywatch)

St. Louis Mayor Francis G. Slay (Mayor of the city where the ice cream cone was invented 100 years ago at the St. Louis World’s Fair

The Harris Interactive survey was conducted by telephone between May 20 and May 23, 2004, with a sample of 1,036 Americans ages 18 or older. Of these, 800 Americans ate ice cream at least once a month. To ensure a reliable and accurate representation of the total national adult population, completed interviews were weighted to known proportions for age, gender, geographic region, and race. The margin of error for those who eat ice cream at least once per month is plus or minus 3.5 percentage points.



About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen- stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.

About Harris Interactive (www.harrisinteractive.com) is a worldwide market research and consulting firm best known for The Harris Poll®, and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York, Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom and strategic research. The Company conducts international research from its U.S. offices and through wholly owned subsidiaries—London-based HI Europe (www.hieurope.com), Paris-based Novatris and Tokyo-based Harris Interactive Japan—as well as through the Harris Interactive Global Network of independent market- and opinion-research firms.

For More Infromation Please contact:
Dean Peters, Director of Communications
International Dairy Queen, Inc.
Phone: (952) 830-0204

View all Dairy Queen Press Releases

This article has been read 393 times.

Printed From:
http://www.thefranchisemall.com/news/articles/10337-0.htm