Free Ice Cream Cones at Dairy Queen

Celebrate the last day of summer with a benefit for Children's Miracle Network

MINNEAPOLIS, MN (Wednesday, August 04, 2004) - To celebrate the last day of summer, Dairy Queen® will host its second annual Free Cone Day on Tuesday, September 21 to benefit Children's Miracle Network. The free 5 oz. vanilla ice cream cones will be served at participating Dairy Queen and DQ Grill & Chill® locations nationwide.

"This gives us another wonderful opportunity to show customers our appreciation and at the same time, collect donations for a great cause in Children's Miracle Network," said Chuck Mooty, president and CEO of International Dairy Queen, Inc.

Each year, Children's Miracle Network hospitals treat 17 million children afflicted with diseases, injuries and birth defects of every kind. All of the funds raised locally stay in the community in which they were collected. The Dairy Queen system has been a national sponsor of Children's Miracle Network since 1984, raising more than $50 million during that time.

Free Cone Day Facts
Dairy Queen hopes to top last year's Free Cone Day when more than 721,000 cones were handed out and more than $75,000 raised for Children's Miracle Network:

721,000 = 28,164 gallons of Dairy Queen's signature vanilla soft serve.

If these cones were put end to end, they would stretch for 37 miles or the length of 651 football fields.


About IDQ
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen- stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. In 2001, IDQ launched a new concept called DQ Grill & Chill® that blends the best of the Dairy Queen brand’s heritage with the most modern innovation in quick service food and design, featuring an all new expanded menu and newly designed restaurant interiors.

For More Infromation Please contact:
Dean Peters, Director of Communications
International Dairy Queen, Inc.
Phone: (952) 830-0204

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