Dairy Queen® Introduces Healthy Options for Kids Meals

Applesauce and Milk are now available as alternative options for kids meals.

MINNEAPOLIS, MN (Thursday, August 11, 2005) - Dairy Queen®, one of the undisputed leaders in the quick service industry, has introduced healthy options for kids meals by offering applesauce as an alternative to French fries or potato chips and 2% milk as a drink option.

Available at all participating Dairy Queen and DQ Grill & Chill® locations nationwide, this is the first of several planned kids’ healthy choice alternatives to be added to the menu.

"We continue to carefully monitor demand and response in our restaurants for healthier meal options for children," said Patty Halvorson. "The trend has been to offer menu choices to promote healthier eating habits for kids. We are always striving to add new and different food items to our menu and now we’ve added healthier choices for kids to the mix."

Halvorson explains that this is Dairy Queen’s initial launch of healthy options for kids. "This summer, we have been testing several other menu alternatives for kids, including additional fruit and beverage choices."

On the treat side, Dairy Queen also offers DQ Fudge Bars, DQ Vanilla Orange Bars and DQ Vanilla Raspberry Bars that are sugar free, fat free and gluten free, particularly important for those with wheat allergies.


About IDQ
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen-stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. In 2001, IDQ launched a new concept called DQ Grill & Chill® that blends the best of the Dairy Queen brand’s heritage with the most modern innovation in quick service food and design, featuring an all new expanded menu and newly designed restaurant interiors.

For More Infromation Please contact:
Dean Peters, Director of Communications
International Dairy Queen, Inc.
Phone: (952) 830-0204

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