Dairy Queen® Goes Nuts With New Blizzard® Flavor

Turtle Pecan Cluster is September Featured Treat.

MINNEAPOLIS, MN (Thursday, September 01, 2005) - Beginning September 1, Dairy Queen®, the international retail treat-category leader, introduces the new Turtle Pecan Cluster Blizzard® as its featured Blizzard of the Month available at all Dairy Queen and DQ Grill & Chill® locations nationwide during September.

The Turtle Pecan Cluster Blizzard is one of several new Blizzard flavors enjoyed by customers during this year’s 20th birthday of the Blizzard celebration at Dairy Queen.

"This is a special year for the Blizzard and one of the ways we are celebrating is with creative, new and different flavors," said Michael Keller, chief brand officer for International Dairy Queen. "The Blizzard is the signature treat that defines who we are. It’s one of the most cravable treats on our menu."

Made with real pecan pieces, rich chocolate cone coating and sweet caramel topping, all blended with creamy DQ soft serve, the Turtle Pecan Cluster Blizzard joins more than 75 different flavors on the Dairy Queen menu.

Turtle candy - reportedly named more than 70 years ago when an employee at the DeMet's Chocolate Factory mentioned that a new, original recipe, made with chocolate, caramel and pecans, looked like a turtle - is still one of the most popular confections today. And pecans, which date back to the 16th century, are so widely used in desserts and other dishes that southern U.S. orchards alone produce 250 million pounds in an average year.

Dairy Queen began blending simple combinations of candies, cookies and nuts with soft serve to create the renowned Blizzard. Over the years, Dairy Queen has introduced unique, one-of-a-kind flavors such as Strawberry CheeseQuake®, Brownie Batter, Pumpkin Pie and Cotton Candy, which have joined such favorites as Oreo®, Reese’s® Peanut Butter Cup and Snickers®.

The average retail price of the Turtle Pecan Cluster Blizzard is $2.30 for a 12 oz. cup; $2.80 for a 16 oz.; and $3.30 for a 21 oz.

Dairy Queen first introduced the featured Blizzard of the Month program in 2003 to spotlight new and current flavors.


About IDQ
International Dairy Queen (IDQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 5,700 Dairy Queen-stores in the United States, Canada and other foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway Inc. family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. In 2001, IDQ launched a new concept called DQ Grill & Chill® that blends the best of the Dairy Queen brand’s heritage with the most modern innovation in quick service food and design, featuring an all new expanded menu and newly designed restaurant interiors.

For More Infromation Please contact:
Dean Peters, Director of Communications
International Dairy Queen, Inc.
Phone: (952) 830-0204

View all Dairy Queen Press Releases

This article has been read 10966 times.

Printed From:
http://www.thefranchisemall.com/news/articles/10325-0.htm