COLDWELL BANKER® LAUNCHES CONSUMER SWEEPSTAKES ON HGTV.COM

PARSIPPANY, NJ (Thursday, December 02, 2004) - Coldwell Banker Real Estate Corporation (Coldwell Banker®) has launched “Ready, Set, Move!,” a $15,000 online consumer sweepstakes in conjunction with HGTV's popular “Designed to Sell” program. Coldwell Banker is a television sponsor of “Designed to Sell.”

As part of the promotion, online content from the Coldwell Banker Web site, including the company's online home listings search engine, are integrated within the “Designed to Sell” Web site at www.HGTV.com. Visitors to the “Designed to Sell” site can click on the Coldwell Banker golden retriever mascot and enter to win $15,000. Consumers can also enter the sweepstakes directly through the Coldwell Banker Web site, www.coldwellbanker.com.

The sweepstakes runs through 5 p.m. on Dec. 15, 2004. A winner will be selected through a random drawing and notified at the end of December 2004.

“Tapping into the popularity of HGTV's ‘Designed to Sell’ program is an ideal way for us to generate leads for Coldwell Banker affiliated companies,” said Helen Galasso, vice president of interactive marketing for Coldwell Banker Real Estate Corporation. “Along with offering the $15,000 prize, we also allow consumers to opt in to receive information from Coldwell Banker. Our messaging is then designed to attract them to the resources available on coldwellbanker.com.”

The Ready, Set, Move! sweepstakes follows last year's similar Coldwell Banker promotional partnership with HGTV's “Curb Appeal” program. That promotion attracted more than 1.2 million entries and 80,000 opt-ins. Coldwell Banker Real Estate Corporation was the first company to use convergent media to support a sweepstakes in partnership with HGTV.

“Designed to Sell” airs on HGTV each Tuesday at 8 p.m.

Since 1906, the Coldwell Banker® organization has been a premier provider of full-service real estate. In 2004, Franchise Times magazine's prestigious Top 200 issue ranked Coldwell Banker number one in real estate and number eight among all franchisors. The Coldwell Banker System has more than 3,800 residential and commercial real estate offices and 123,900 Sales Associates in 28 countries and territories. The Coldwell Banker System is a leader in the industry in residential real estate, and in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® division. It is a pioneer in consumer services with its Coldwell Banker Concierge® Service Program and award-winning Web site, www.coldwellbanker.com. Coldwell Banker Mortgage is one of the largest telephone/web based lenders in the country and the Coldwell Banker Commercial® network is an industry leader in providing commercial real estate solutions that serve the needs of tenants, landlords, sellers and buyers in the leasing, acquisition, disposition and management of all property types. Coldwell Banker Real Estate Corporation is a subsidiary of Cendant Corporation (NYSE: CD). © 2005 Coldwell Banker Real Estate Corporation Coldwell Banker® licensed to Coldwell Banker Real Estate Corporation. Each office is independently owned and operated except for offices owned and operated by NRT Incorporated.

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