BURGER KING® Kids' Meals Invite Families to HAVE IT YOUR WAY® with Choice of CARE BEARS™

(Thursday, August 18, 2005) - This summer Burger King Corporation (BKC) teams up with two leaders in the "classic toy" industry for a nostalgic Kids Meal promotion that allows kids to discover some of the most popular toys of the 1980s. CARE BEARS™, the adorable, caring and sharing bears, and TRANSFORMERS™, the good vs. evil "ROBOTS IN DISGUISE," are arriving at BURGER KING® restaurants nationwide today for a four week promotion.

With the purchase of a Kids Meal, BURGER KING customers will have a choice of one of four CARE BEARS or one of four TRANSFORMERS, including some of the very same characters some parents grew up with two decades ago. Each of the plush CARE BEARS — Harmony Bear, Wish Bear, Cheer Bear and Funshine Bear — showcases a different tummy symbol, which highlights their special area of caring. These collectible plush CARE BEARS come complete with a large clip for CARE BEARS fans to carry their favorite bears everywhere. Each of the TRANSFORMERS, RED ALERT, JETFIRE, OPTIMUS PRIME AND MEGATRON, changes their action pose two or three times to transform from a vehicle to a robot.

Flashback: CARE BEARS and TRANSFORMERS
Designed to teach children the importance of caring and sharing, the CARE BEARS, a group of adorable, furry friends each with a special caring mission, were originally introduced by American Greetings in 1982 and relaunched in 2002. Every Care Bear wears a bright-colored tummy symbol that tells the world who they are and what their special area of caring is. TRANSFORMERS, under license from the Hasbro Properties Group, debuted in 1984 and are currently celebrating 21 years of success. In order to blend into their environment, the robots are disguised as vehicles or animals and designed for imaginative play with a "good guy," AUTOBOT, vs. "not so good guy," DECEPTICON, storyline.

About American Greetings Corporation
American Greetings Corporation (NYSE: AM) is one of the world's largest manufacturers of social expression products. Along with greeting cards, its product lines include gift wrap, party goods, candles, stationery, calendars, educational products, ornaments and electronic greetings. American Greetings is also the creator and owner of many celebrated character properties, including Strawberry Shortcake and CARE BEARS. Located in Cleveland, Ohio, American Greetings generates annual net sales of approximately $2 billion. For more information on the Corporation, visit http://corporate.americangreetings.com.

About the Hasbro Properties Group
The Hasbro Properties Group (HPG), the intellectual property development arm of Hasbro, Inc., (NYSE:HAS), translates one of the industry's richest portfolios of brands into a world of fun and excitement for children and adults globally. Through a host of publishing, lifestyle and entertainment platforms, HPG is able to surround fans worldwide with consumer products that expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE PONY, MONOPOLY and CANDY LAND, beyond the toy and game aisle, creating rich lifestyle experiences.

About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING, please visit the company's Web site at http://www.burgerking.com.

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