BURGER KING® Restaurants Help Hungry Football Fans Kick-Off Season with 'NFL Your Way' Events and New Angus 'Shroom & Swiss Steak Burger

The Grill Meets the Gridiron as Restaurant Guests Vie for Trip to Super Bowl XL and Title of BURGER KING® National Finger Football Champion

(Monday, August 29, 2005) - Burger King Corporation (BKC), the official Quick Service Restaurant Sponsor of the National Football League (NFL), kicked-off football season in its restaurants nationwide today, launching the action-packed "NFL Your Way" promotion and its new Angus 'Shroom & Swiss Steak Burger.

The NFL Your Way promotion includes sweepstakes, tournaments and special menu offers and gives BURGER KING® guests their choice of five free football-themed offers and two chances to win a trip to Super Bowl XL in Detroit.

Making its debut in this season's starting menu line-up is the new Angus 'Shroom & Swiss Steak Burger. Made from 100 percent Angus beef and topped with savory sautéed mushrooms and Swiss cheese, the hearty fire-grilled sandwich will be featured through December to celebrate the 2005 NFL season.

"In our first year as an official sponsor of the NFL, Burger King Corporation wanted to go big," said BKC Russ Klein, chief global marketing officer. "I think the indulgent new Angus 'Shroom & Swiss Steak Burger, multi-faceted NFL Your Way promotion, free fan-related extras and two chances to win tickets to Super Bowl XL will satisfy the hungriest football fans."

NFL Your Way Promotion Offers Fans Chance to Score Big During the four-week NFL Your Way promotion, which runs through Sept. 26, every Angus Steak Burger wrapper features a unique code that can be entered online at www.NFLyourway.com to redeem one of the following five free offers: exclusive Madden NFL 06 Trailer for Xbox® 360™; three risk-free trial issues of ESPN The Magazine; a free sample of NFL SUNDAY TICKET™ only from DIRECTV; exclusive online Hall of Fame DVD footage from Warner Home Video, plus $5 rebate offer by mail; or free NFL cellular phone wallpaper from Motorola of your favorite team. Visit www.NFLyourway.com for complete details and to enter a sweepstakes for a chance to win a trip for two to Super Bowl XL, plus other valuable prizes from Warner Home Video and EA SPORTS.

Fans Advance to Super Bowl XL
Football fanatics, or at least fans of the popular tabletop finger version of the game, will also have the chance to get in on this season's gridiron action. Fans in eight cities across the country are invited to compete in the BURGER KING® "Finger Football Challenge," which kicks-off in Detroit on Sept. 13. Special tabletop "stadiums" will be set-up in one select restaurant in Baltimore, Chicago, Dallas, Denver, Detroit, Miami, San Diego and the San Francisco/Oakland Bay area, where guests will be invited to go head-to-head in a single elimination-style tournament of finger football on select event dates. One NFL great in each city will coach players from the sidelines and crown one local winner.

The eight winners from each market will earn a trip for two to the BURGER KING "Finger Football Finals" in New York City on Oct. 18 hosted by two top NFL players. The BURGER KING® Finger Football Champion will win the grand prize of a trip for two to Super Bowl XL in Detroit on Feb. 5, 2006. Local market tournament locations and times can be found at www.NFLyourway.com.

Hearty New Sandwich Fires Up Football Fans
The Angus 'Shroom & Swiss Steak Burger is a special limited-time-only variation on BURGER KING® restaurant's famous Angus Steak Burger -- the #1-selling angus steak burger in America made with 100 percent Angus beef. Loaded with fire-grilled taste, the new burger is topped with Swiss cheese, savory sautéed mushrooms, red ripe tomatoes and creamy mayonnaise, all served up on a premium corn-dusted bun. The suggested retail price for the Angus 'Shroom & Swiss Steak Burger is $3.49. Value meals, which include French fries and a 22-ounce drink, carry a suggested price of $5.19.

About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in all 50 states and in more than 60 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING®, please visit the company's Web site at http://www.burgerking.com

View all Burger King Press Releases

This article has been read 1892 times.

Printer Friendly