BURGER KING� Restaurants Introduce BK Joe� Coffee

BK Joe�, a new “hard-working” coffee, is now brewing at most BURGER KING� restaurants nationwide. Developed especially for BURGER KING restaurants and available in decaf, regular and new “turbo”-strength, BK Joe� coffee is made-to-order and delivers consistently dependable, delicious flavor, so guests can HAVE IT YOUR WAY� any time of day.

“Our customers work hard, so BK Joe� does too,” says Denny Marie Post, chief concept officer, Burger King Corporation. “They told us they wanted more control when they start the day, so we developed new BK Joe� to give them the edge they need, when they need it. Early shift, second shift, late shift � our quality doesn’t shift just because their work schedule does.” BK Joe� is made from a superior blend of 100 percent Arabica coffee beans in state-of-the-art coffee systems. New turbo-strength is a bold, full-flavored “high octane” brew with 40 percent more caffeine than regular BK Joe� for full throttle performance. Regular and decaffeinated BK Joe� offer well-rounded, mellow flavors at lower cruising speeds. BK Joe� is available in 12 oz. small, 16 oz. medium and a new 20 oz. large-size cup, with suggested retail prices ranging from $.99 to $1.39.

About Burger King Corporation The BURGER KING� system operates more than 11,000 restaurants in all 50 states and in more than 60 countries and territories worldwide. Approximately 90 percent of BURGER KING� restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING�, please visit the company's Web site at http://www.burgerking.com

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