BURGER KING® Restaurants Announce Global Star Wars Promotion of Galactic Proportion

New HAVE IT YOUR WAY® Gift Cards Commemorate the Timeless Star Wars Saga

(Wednesday, November 09, 2005) - Burger King Corporation (BKC) today announced a global promotion that coincides with the DVD release of Star Wars: Episode III Revenge of the Sith, the sixth and final episode of the Star Wars DVD set. The company also announced the nation’s first-ever, fast food chain reloadable gift card program.

The five-week promotion, beginning on Nov. 7, features six original Star Wars digital, hologram watches and 17 new Kids Meal toys. The new collection of premiums celebrates all six Star Wars movies with different characters that span the entire film saga.

BURGER KING® restaurants are also making history of their own by becoming the first fast food restaurant chain to offer reloadable gift cards nationwide. To celebrate the final entry in the Star Wars movie collection, limited edition HAVE IT YOUR WAY® cards are now available in six multi-motion lenticular designs, each featuring two Star Wars characters – one good and one from the Dark Side. The six commemorative card designs, available while supplies last, represent each of the Star Wars episodes and require a $10 minimum balance. Following this special offer, HAVE IT YOUR WAY® cards featuring images of traditional menu items will be available permanently at all U.S. and Canadian BURGER KING restaurants.

“BURGER KING restaurants have helped fans celebrate Star Wars movies for almost 30 years, and we’re now completing the journey with a global promotion that fans of all ages can enjoy,” said Russ Klein, chief marketing officer, BKC. “Plus, the commemorative HAVE IT YOUR WAY® gift cards available in the United States let guests customize their BURGER KING experience and keep a piece of Star Wars history that they can use again and again.”

“Fun and adventure are hallmarks of the Star Wars saga, which this new promotion perfectly captures,” said Jim Ward, Senior Vice President of Lucasfilm Ltd. and President of LucasArts. “We’re very happy to be joining forces with BURGER KING for this major home-entertainment event.”

Out-of-this-World Star Wars Toys

BURGER KING® restaurants around the world will offer 17 new Star Wars toys, available with the purchase of a Kids Meal. The toys represent the most memorable characters from the six Star Wars movies – from Anakin Skywalker to Yoda to Mace Windu. Five types of toys are available: Cosmic Cruiser vehicles that can be launched into the air; Shadow Casters that light up any surface with the image of a Star Wars character; Galactic Spinner tops; “future-predicting” Jedi Wisdom figures; and the limited edition Darth Vader toy that makes the character’s familiar breathing sounds.

Star Wars Watches Tell of a Time Far, Far Away…

In addition, BURGER KING® guests will be able to choose their destiny and purchase one of six new Star Wars Complete the Saga watches packaged in six collectible watch cylinders. Each watch represents an episode of the Star Wars saga and boasts a unique flip design that allows fans to wear it eight ways, revealing two different characters and a special hologram. The watches are available at all participating U.S. BURGER KING restaurants and in select countries worldwide for $1.99 with the purchase of a Value Meal.

About Burger King Corporation

The BURGER KING® system operates more than 11,000 restaurants in all 50 states and in more than 60 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. To learn more about BURGER KING®, please visit the company's Web site at http://www.burgerking.com

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