Pizza Hut® Gives Its Twisted Crust Pizza A Cheesy Twist

Latest Innovation Coming Out of the Oven July 24

DALLAS, TX (Friday, July 22, 2005) - The pizza company known for its innovation has done it again. It began with the introduction of Twisted Crust Pizza. And now, the world’s largest user of cheese has not only brought back the popular pizza but has added its signature twist by finding one more way to use cheese on a pizza.

Twisted Crust Pizza has evolved into Cheesy Twisted Crust Pizza, which boasts a blend of cheeses baked on the breadstick crust – giving families cheesy breadsticks and pizza, all-in-one. The new Cheesy Twisted Crust Pizza and original Twisted Crust Pizza are available July 24 – August 27 at participating Pizza Hut® restaurants.

Introduced in 2001, Twisted Crust Pizza was created to give pizza fans what they want by combining a top-selling side item - breadsticks - with a long-standing favorite menu item, the Pizza Hut Hand-Tossed Style Pizza. Now, the Twisted Crust has evolved into a cheesy, seasoned breadstick that adds even more fun and flavor to mealtime. Twisted Crust Pizza eaters can still rip and dip their crust in their choice of one of two flavorful dipping sauces – marinara and garlic.

“Pizza is fun food. And we’re in the business of making eating pizza fun for our customers. We do that by giving them what their stomachs are begging for and new ways to eat it,” said Tom James, chief marketing officer, Pizza Hut. “When we’re creating our pizzas we ask ourselves, “Hey, does this pizza make Mom’s life easier? Does it make family mealtime fun?’ With Cheesy Twisted Crust, we say ‘yes’ to both.”

The marriage of crust and cheese is not a new vow for the company. With a team of product marketing professionals and a large team of researchers with a pulse on what families want in their pizza options, Pizza Hut has delivered some of the cheesiest lines of pizza in response to America’s love affair with cheese.

According to James, Pizza Hut is always finding new ways to use cheese in its pizzas. “Obviously, we have the very popular Cheese Lover’s Plus® and Stuffed Crust pizzas on our menu. And even with these, we’ve pushed ourselves to find new ways to make these pizzas exciting, look at our recent addition of 3Cheese Stuffed Crust Pizza,” said James. “It’s natural for us to take a popular pizza and work our magic with the cheese to make a fabulous new meal the whole family can enjoy.”

With the introduction of Cheesy Twisted Crust Pizza, Pizza Hut has successfully combined not only cheese sticks and pizza, but also what it does best: the unique combination of innovation and value. The Twisted Crust Pizza will again be offered nationally at participating Pizza Hut restaurants for dine-in, carryout or delivery where available for $10.99 (large 1-topping) and for a dollar more customers can get the Cheesy Twisted Crust Pizza.

About Pizza Hut
Pizza Hut Inc., a subsidiary of Yum! Brands, Inc. (NYSE: YUM), is the world's largest pizza restaurant company with almost 6,600 units in the United States and more than 4,000 units in 100 other countries. The company is the recognized leader in the $37 billion pizza category. Those hungry for more information can go to the official Pizza Hut web site at www.pizzahut.com.

For More Infromation Please contact:
Pam Kelso
Pizza Hut
Phone: (972) 338-7844

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