Move Over Madison Avenue...KFC Challenges the Public to Create a Reality TV Commercial for Bigger, Better Popcorn Chicken

KFC to Premiere One of the First Commercials Written, Directed and Starring "Real" People

LOUISVILLE, KY (Tuesday, September 02, 2003) - Taking a page from television's "real" people mania, KFC is inviting Americans to create a nationally televised commercial, which will become KFC's first foray into the reality commercial arena. The creative consumer who beats the competition will receive $10,000 and see their commercial air during prime time television this fall. Two runners-up will receive $5,000.

A Bigger, Better Contest
The KFC spots starting Sept. 1 depict creative and humorous ways to eat Bigger, Better Popcorn Chicken. The first ad features a man in a reclining chair tossing a piece of Bigger, Better Popcorn Chicken in front of him. It immediately flies back into his open mouth, as the camera reveals an oversized electric fan as the power behind the rebounding chicken. The second ad shows a person tossing Bigger, Better Popcorn Chicken off a city rooftop, as a crowd gathers to witness the catch, similar to a late night TV stunt.

Based on the fun tonality of the ads, KFC challenges consumers to videotape and send in their own bigger, better commercial by Sept. 23. The contest winner's spot will air on network television during prime time on Oct. 2. Contest details, rules and regulations, as well as the ads on-air, are all available on kfc.com.

A Fan Club Worth Joining
For contest entrants, as well as fans not taking this creative challenge, KFC has established the KFC Bigger, Better Fan Club also at kfc.com. Consumers who join the club will automatically have their names entered into a national sweepstakes to win a trip for two to one of the biggest events of 2004 - Super Bowl XXXVIII in Houston. The first 2,000 fan club members also will receive coupons for Bigger, Better Popcorn Chicken.

Popcorn Chicken is Back -- Bigger and Better!
Bigger, Better Popcorn Chicken is the perfect combination of whole breast meat and tasty crunchy coating freshly prepared so it's crispy on the outside and juicy on the inside. Available for a limited time at participating restaurants, Bigger, Better Popcorn Chicken is priced at $1.99 for an individual size and $6.99 for a party size.

KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® chicken and Popcorn Chicken with home-style sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are over 11,000 KFC outlets in more than 80 countries and territories around the world serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

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