La Salsa Fresh Mexican Grill(R) to Make Dreams Come True With Second Annual GrandeTray(TM) Month

Percentage of GrandeTray Proceeds to Benefit Dream Foundation April 8 - May 5

SANTA BARBARA, CA (Monday, March 14, 2005) - Whether you're planning a Cinco de Mayo fiesta, a gathering with family and friends or feeding the office, La Salsa Fresh Mexican Grill's GrandeTrays will be a "dream come true" -- literally. La Salsa is continuing its support of Dream Foundation, a Santa-Barbara-based nonprofit that fulfills the final wishes of terminally ill adults, by donating a portion of proceeds from sales of its GrandeTrays from April 8 to May 5 at participating locations.

GrandeTrays have proven popular among those hosting gatherings and office meetings, as they feed up to eight adults and can be prepared with as little as 30 minutes advance notice. The items range from $19.95 to $34.95 and are available in three combinations: Taquito GrandeTrays, Taco GrandeTrays and Burrito GrandeTrays. Orders may be placed over the phone or in person; visit www.lasalsa.com for a list of locations and phone numbers.

"We are pleased to continue our support of Dream Foundation and the services it provides to help those who are seriously ill," said Amir Siddiqi, La Salsa's COO, who revealed a goal of providing six to eight dreams to terminally ill adults with the month-long GrandeTray fundraiser.

"La Salsa has, once again, stepped up to the plate by offering their generous support to Dream Foundation and our efforts to make dreams come true for the terminally ill," said Thomas Rollerson, founder and president of Dream Foundation. "We are proud to partner with organizations that have such a strong commitment to philanthropy, and whose contributions will help us continue making dreams come true."

Dream Foundation is the first and largest national nonprofit organization granting final wishes to terminally ill adults over the age of 18 who have a life expectancy of six months or less. Now in its 10th year, Dream Foundation has granted more than 3,300 dreams to adults nationwide who are emotionally, financially and physically devastated by terminal illness. Dream Foundation's mission is to ensure that no adult, whose life will end prematurely due to a terminal illness, must ever pass from this earth without realizing one final wish from the heart. Additional information on Dream Foundation can be found at www.dreamfoundation.org.

La Salsa Fresh Mexican Grill, is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With more than 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Indiana, Colorado, Texas, Connecticut and Florida. For more information, visit http://www.lasalsa.com

For More Infromation Please contact:
Frank Groff
for La Salsa Fresh Mexican Grill
Phone: (562) 491-1000

View all La Salsa Fresh Mexican Grill Press Releases

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