La Salsa Fresh Mexican Grill feeds Jacksonville fans when the Jaguars score 14 or more

Franchisee Celebrates North Florida Debut with 14-on-the-14th Promotion

JACKSONVILLE, FL (Friday, November 11, 2005) - La Salsa Fresh Mexican Grill® gives Jacksonville fans another reason to cheer on their Jaguars against the Baltimore Ravens in November: if their hometown team scores at least 14 points against their visitors on Sunday, Nov. 13, supporters will feast on free tacos the very next day, courtesy of the local and newly opened La Salsa restaurant.

Franchise operator Eric Farr, of REF Holdings, Inc. feels that his “14-on-the14th” promotion is an excellent opportunity to introduce North Florida to the unique culinary profile offered by La Salsa restaurants. “What better way to celebrate our grand opening on November 14th than by inviting everyone in Jacksonville to enjoy fresh-grilled tacos when the Jaguars score 14 on Sunday? We look forward to hosting locals for a free sample of the delectable fare La Salsa has to offer—and getting them hooked.”

Should the Jaguars achieve the feat against Baltimore, guests will receive any taco of their choice (grilled chicken, steak, shrimp, fish or carnitas) with chips and fresh salsa. This, the first of seven La Salsa Fresh Mexican Grills planned for the Jacksonville metro area, is part of the Regency Plaza at 9527 Regency Square Blvd in Jacksonville.

La Salsa Fresh Mexican Grill offers a menu of freshly prepared Mexican cuisine in a contemporary fast-casual environment. The restaurant features an exhibition-style kitchen where guests can view their food being prepared to order. Consumers order at the counter, pick up their drinks and choose from seven freshly prepared salsas at the salsa bar. The unique salsa bar includes seven distinct varieties: Mango, Avocado, Chile de Arbol, Habanero, Buena, Mexicana and Roasted Tomato. The menu includes entrees featuring the bold, contemporary flavors of Mexico—such as the signature Stuffed Fajita Quesadilla™, a chipotle tortilla covered with a blend of three cheeses – cotija, jack and cheddar—three-pepper, fajita-style vegetables, cilantro, zesty ancho chile sauce and a choice of marinated chicken or grilled sirloin steak. Other signature items include Baja-style grilled shrimp tacos, Chile-Lime salad and the popular Grande Burrito. Menu items range from $2.50 to $7.95. A children’s menu, vegetarian items and a selection of popular domestic and imported beer and wine also are available.

La Salsa Fresh Mexican Grill is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. With more than 100 locations, La Salsa restaurants may be found throughout California, Nevada, Arizona, Indiana, Colorado, Texas, Connecticut and Florida. For more information, visit www.lasalsa.com.

As of the second fiscal quarter ended August 15, 2005, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,159 franchised or company-owned restaurants in 43 states and in 13 countries, including 1,032 Carl's Jr.® restaurants, 2,011 Hardee's® restaurants and 100 La Salsa Fresh Mexican Grill® restaurants

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