Wendy's Franchise Press Releases and Franchise News

After 5 Short-lived Campaigns, Wendy's Will Focus On Freshness
After five marketing campaigns in almost as many years, hamburger chain Wendy's on Friday is launching a high-stakes ad blitz aimed at reviving its brand by stressing freshness and quality—the pit... more (10/8/2009)

Wendy's Franchise Becomes All-digital Restaurant
A Wendy's franchise in Eden Prairie, Minn., has become Wand Corp.'s first quick-service all-digital restaurant. Wendy's FourCrown's digital restaurant is comprised of outdoor and indoo... more (9/28/2009)

Wendy's Signs Singapore Development Deal
Wendy's/Arby's Group Inc (WEN.N) on Tuesday said it signed a development agreement with Kopitiam Investment Pte Ltd to build and operate Wendy's restaurants in Singapore. Kopitiam Group... more (5/27/2009)

Wendy's Plans New Zealand Expansion
United States-headquartered fast-food chain Wendy's is planning to open 20 new outlets in this country in the next five years, more than doubling its presence in New Zealand. Danielle Lendi... more (10/14/2008)

Triarc, Wendy's Merger Complete
Triarc Cos. Inc., the parent company of Arby's Restaurant Group Inc., and Wendy's International Inc. have announced that they have completed their merger transaction. Effective immediately, th... more (10/2/2008)

Wendy's Goes Viral With Crazy Lettuce Video
http://www.franchisepick.com/wendys-goes-viral-with-crazy-lettuce-video/ When it comes to fast-feeders, the quirky viral video has largely been the domain of Burger King. But square-burger marketer... more (9/11/2008)

Wendy's Adds Double Stack To Value Menu
Wendy's has announced the national introduction of a 99-cent Double Stack cheeseburger to its value menu. The company plans to aggressively promote the menu option, along with the popular 99-cent ... more (8/29/2008)

Wendy's Launches Hand-spun Frosty Shakes, New Strawberry Flavor Option
After almost 39 years, Wendy's is shaking up the Frosty. Wendy's announced today that it's introducing a new line of hand-spun Frosty Shakes in three flavors: Vanilla Bean, Chocolate Fudge, an... more (5/21/2008)

Dave Thomas Foundation For Adoption Announces Top 100 Adoption-friendly Workplaces In America
It's the list that prompted policy change. After the first Best Adoption-Friendly Workplaces in America list debuted in 2007, more than 50 organizations nationwide established or enhanced their adopti... more (5/1/2008)

Berjaya Corp Gets Rights For Wendy's Franchise In Malaysia
Malaysian conglomerate Berjaya Corp. Bhd (3395.KU) said Friday it has got the franchise rights to develop and operate Wendy's restaurants in Malaysia. In a filing with the stock exchange, Berja... more (10/12/2007)

Franchisee Joins Bidding For Wendy's
The owner of 134 Wendy's (WEN) restaurants wants to make a bid for the third-largest hamburger chain with the help of two private-equity firms. David Karam, president of Cedar Enterprises, told... more (9/26/2007)

Wendy's Launches Baconator Sound Bites Contest
To celebrate the launch of its new Baconator hamburger, Wendy's International Inc. is holding a contest inviting consumers to create "burger music" — musical pieces that incorporate the so... more (7/16/2007)

Wendy's Expands Breakfast Menu
Wendy's is expanding its new breakfast menu to more than 75 additional restaurant markets across the U.S. The move comes after an extended test involving about 160 restaurants in five markets. ... more (6/22/2007)

Winning At Wendy's
This time last year, Wendy's was struggling with sliding same-store-sales. In the fourth quarter of 2005, not only were U.S. sales at stores open at least 13 months down more than 2%, but that sog... more (1/12/2007)

Wendy's Completes The Sale Of Baja Fresh
Wendy's (NYSE:WEN) announced the completion of its previously announced sale of Baja Fresh Mexican Grill today. The chain operates about 300 restaurant locations in the United States and sold for ... more (11/28/2006)

Wendy's Franchisee Community Voices Support For New President
The heads of Wendy's franchisee community recently voiced their support for Kerrii Anderson, who was named president and chief executive officer of Wendy''s International last week. Ms. A... more (11/14/2006)

Wendy's: Five Consecutive Months Of Increases In Same-store Sales
Wendy'''s Restaurant Chain (NYSE:WEN) recently announced positive monthly same-store sales for the October period ending Sunday, November 5, 2006. Preliminary October same-store sales at W... more (11/9/2006)

Wendy's International, Inc. Names Kerrii Anderson As Ceo And President
Wendy's International, Inc. (NYSE: WEN) today announced that its Board of Directors has named Kerrii Anderson as Chief Executive Officer and President of the Company. The decision by the Board wa... more (11/9/2006)

What's A Parent To Do? They Want Kids To Eat Better, But Conflicting Information And Obstacles Abound
Busy parents constantly seek reliable information and practical tips on how best to feed their families. That's why Wendy's® has paired with the American Dietetic Association (ADA) to create M... more (10/19/2006)

Wendys Reveals Plan To Improve Restaurants
Wendy'''s International said it is set to invest $525 million between 2007 and 2012 into improving its hamburger restaurants. Wendy's also said it would buy back up to 30% of its outst... more (10/13/2006)

Momentum Of Wendy's Brand Turnaround Continues To Accelerate As Enhancements In Menu Management And Product Innovation Generate Significantly Improved Sales And Margins
Wendy's International, Inc. (NYSE:WEN) today outlined key elements of a new plan for strong same-store sales and profit growth over the next three years, as well as significant share repurchases, ... more (10/12/2006)

Wendy's Achieves Qsr Milestone: Completes Move To New Cooking Oil With Zero Grams Trans Fat
Wendy's® is now cooking with oil that has zero grams of trans fat per serving at its 6,000 U.S. restaurants. "Wendy's has kept its promise to its customers," said Wendy's Interi... more (8/24/2006)

Wendy's Adds Frescata Italiana To Deli Sandwich Line
On the heels of the successful nationwide introduction of Frescata™ -- a line of fresh, premium deli sandwiches -- Wendy's® is adding a new Italian-style option to its menu. It is the first l... more (8/23/2006)

Wendy's Creates Marketing Group To Drive Strategy And Innovation
Wendy's International, Inc. is creating a new area of marketing to lead innovation efforts for the Wendy's® brand. Ian Rowden, executive vice president and chief marketing officer, today an... more (7/26/2006)

Wendy's Turning Up The Heat With New Spicy Chicken Choices
When it comes to chicken, some like it hot. Now, Wendy's® is reaching out to those who like it even hotter. The Company is currently offering customers a chance to spice up their Spicy Chicken ... more (7/12/2006)

Wendy's Frosty Gives Up The Single Life
After 36 years of single life, Wendy's venerable Frosty™ has a new companion. Wendy's® announced today that it will be rolling out a Vanilla Frosty for the first time, beginning in August. ... more (7/5/2006)

Wendy's Names Ed Choe As Evp Restaurant Services
Wendy's International, Inc. (NYSE:WEN) today announced that Ed Choe has been named as Executive Vice President of Restaurant Services, effective immediately. Choe, who had been serving as senio... more (6/14/2006)

Company Announces Expansion Of Combo Meal Choices; Promotion Begins This Week On National Tv
Wendy's® continues to revolutionize the way people think about quick-service restaurant combo meals. Greater Variety, Nutritious Choices Starting this week, Wendy's will give customers t... more (6/1/2006)

Fire It Up!
The lobby of Wendy's headquarters got a little rowdy on Friday, March 31 when the stars of the popular Discovery Channel television show, "American Chopper"visited Dublin to unveil a custo... more (5/1/2006)

Franchise Operators Look To Former Ceo's Son For Some Foresight
Wendy's International Inc.'s franchisees have been concerned that the company's attention has been on matters other than its flagship hamburger operations. With a spinoff of Tim Horton... more (4/30/2006)

Wendy's Names Dave Near As Chief Operations Officer
Wendy's International, Inc. (NYSE:WEN):Wendy's International, Inc. (NYSE:WEN) today announced that it has named Dave Near as Chief Operations Officer of the Wendy's brand, a new position.... more (4/24/2006)

‘win-win' For Everyone: Wendy's Adds More Kids' Meal Choices
Wendy's is adding new meal choices that kids like and parents can feel good about. The Company today announced the expansion of its Kids' Meal Choices Menu with two deli sandwiches and a lo... more (4/20/2006)

Wendy's Introduces New Sandwich Line Nationwide
Wendy's menu is expanding in a new direction with the nationwide introduction of Frescata sandwiches – a line of four fresh, premium deli sandwiches. "This opens up a whole new menu categor... more (4/6/2006)

Wendy's International, Inc. Announces Comprehensive Strategic Initiatives To Enhance Shareholder Value
Plans to sell 15%-18% of Tim Hortons in Initial Public Offering - Launches initiatives to improve operating and financial performance of its Wendy's business - Board authorizes an additi... more (7/29/2005)

Latest Nutritious Menu Choice From Wendy's
Fresh Fruit. That's what consumers who are looking for tasty, nutritious menu options will soon find at Wendy's Restaurants. The Company announced today that the U.S. introduction of a fres... more (1/25/2005)

Wendy's Enhances Combo Meal Program To Give Consumers More Choices
It's not a law. Combo meals at quick-service restaurants don't always include French fries. At least not at Wendy's. In a break from industry tradition, Wendy's is rolling out a... more (12/6/2004)

Wendy's New Kids' Meal Options Are A Big Hit With Families
Lots of kids are sporting milk mustaches these days at Wendy's. Wendy's now offers families the option of substituting milk and a fruit cup for soft drinks and French fries in their Kids... more (8/18/2004)

Wendy's Boosting Nutrition Education With American Dietetic Association Collaboration
Wendy's Restaurants today announced it has entered into a nutrition education initiative with the American Dietetic Association, the nation's largest organization of food and nutrition profess... more (8/18/2004)

Wendy's Introducing New Kids' Meal Options
As part of an ongoing commitment to providing nutritious choices on its menu, Wendy's announced today it is: Launching new milk and fruit cup Kids' Meal options Stepping up mark... more (7/20/2004)

Wendy's Serves Up Meals For Carb Counters
Wendy's is testing combo meals for carb counters watching their buns. Choosing a cheeseburger or a grilled chicken sandwich without the bun has always been an option at Wendy's, but the Com... more (4/26/2004)

Sub Chili, Baked Potato Or A Salad For Fries In Your Combo Meal?
Want a small chili, baked potato or side salad instead of French fries in your combo meal? No problem. Wendy's is testing the concept in New Orleans, Portland, Ore., and Charleston, W. Va. T... more (4/7/2004)

Eat Your Spinach – At Wendy's®
Experience Spinach Power. Wendy's, continuing its leadership in introducing flavorful and fresh salads, this week begins offering the Spinach Chicken Salad as a limited time addition to its Garden... more (3/8/2004)

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Wendy's International, Inc.
One Dave Thomas Boulevard
Dublin, Ohio

Phone: (614) 764-8434
Fax: (614) 764-6894

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