Baja Fresh Mexican Grill Franchise

Fast-Casual, Fresh Mexican

Founded 15 years ago by Jim and Linda Magglos, Baja Fresh® continues to build on its reputation of expert preparation and flavorful and fresh ingredients, distinguishing us from our competition in the fast-casual, Fresh Mexican market. All our menu offerings, including new items such as our Chile Lime Chicken salad and our kids' taquitos, are prepared only after the customer orders them. We're also redesigning our store interiors, with easy-to-read menu boards, warmer colors and new family-friendly seating options.

Like many of us, Jim and Linda grew up on fast food, but as their tastes matured and the fast food offerings remained the same, they began to crave something more, something FRESH. Jim and Linda envisioned a restaurant filled with delicious, fresh aromas of grilled meats and spicy vegetables, with festive music in the background - all in a bright, clean setting where smiling people prepared your order right before your eyes. It was this dream and dedication to quality and freshness that continues to make Baja Fresh® the success that it is.

Today, Baja Fresh® Mexican Grill is evolving from a regional phenomenon into a national success. The rapid success of Baja Fresh®, evidenced by its high unit sales and the overwhelming number of requests to franchise, attracted the attention of restaurant industry veterans and the nation's leading investment firms. In 1998, Jim and Linda realized that the concept they created required careful management in order to reach its full potential. It was this realization that brought Greg Dollarhyde and Pete Siracusa into the picture. Dollarhyde and Siracusa, collectively have over 60 years of restaurant experience. Their restaurant experience married with their passion for FRESH brought the total restaurant count from 29 to well over 288 today.

Baja Fresh® Mexican Grill's success took yet another leap in the summer of 2002, when Wendy's International acquired the company. Baja Fresh® Mexican Grill functions as a wholly owned subsidiary and remains loyal to the vision of becoming "the leading national restaurant brand known as the defining standard in FRESH Mexican food."

Please Note: The operators of Baja Fresh Mexican Grill, may not have verified the accuracy of the franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Baja Fresh Mexican Grill website.

Start-up Costs & Franchise Fees

How much does it cost to open a Baja Fresh Mexican Grill franchise?

Total Investment: $2,500,000
Initial Franchise Fee: $35,000
Royalty Fee: N/A
Advertising Fee: N/A

How to contact Baja Fresh Mexican Grill

Baja Fresh Mexican Grill News

Fresh Enterprises Hires Two New Franchise Directors To Accelerate Franchise Expansion
California-based Fresh Enterprises announced today it has hired Thomas Grady and Gene Savage as Directors of franchise development. Mr. Grady and Mr. Savage both bring many years of experience in helping organizations grow through franchise development. "As we continue to grow our business, M... more

Local Baja Fresh Franchise Selects Liveonthego.com For Online Take Out Ordering
LiveOnTheGo.com(TM), the convenient, free online service that allows users to order and pay for take out food in advance and have it ready when they want it, today announced that a franchise of local Orange County Baja Fresh Restaurants will be offering online take out directly from LiveOnTheGo... more

Baja Fresh Hires New Vp Of Franchise Development And Real Estate
Baja Fresh Mexican Grill, the California-based fast casual fresh Mexican chain, announced today that industry franchising and real estate veteran, Craig Hopkins, will be taking the reigns as vice president of franchise development and real estate for the company. Hopkins will be responsible for attr... more

Baja Fresh Signs Coca-cola Deal
Fast-casual restaurant operator Baja Fresh has signed a 5-year beverage contract with The Coca-Cola Co. Under the terms of the agreement, Coca-Cola Foodservice and Hospitality, the division of Coca-Cola North America that serves the restaurant and foodservice industry, will be the beverage provi... more

Baja Fresh® Introduces Savory Pork Carnitas
Baja Fresh® Mexican Grill, the California-based quick casual fresh Mexican chain introduces savory pork Carnitas to its popular menu. Carnitas, a traditional Mexican favorite, consists of pork, seasoned and slow-cooked until tender and juicy, and spices. The Baja Fresh® version takes those same trad... more

View all Baja Fresh Mexican Grill Press Releases

Franchise History

When did the first Baja Fresh Mexican Grill open?
When did Baja Fresh Mexican Grill start franchising? N/A

Financing Options

Expense	In-House	Third Party
Franchise Fee	N/A	N/A
Startup Costs	N/A	N/A
Equipment	N/A	N/A
Inventory	N/A	N/A
Accounts Receivable	N/A	N/A
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• Mexican Food Franchise Opportunities
• Franchises Over $1 Million

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