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Athlete's Foot Franchise

Retailer specializing in athletic footwear

Robert and David Lando had a unique vision in 1971--to open a store specializing in athletic footwear. That year they opened the first The Athlete's Foot in Pittsburgh. The first franchise opened in 1972 in Oshkosh, Wisconsin, and the first international location opened in 1978 in Adelaide, Australia. The Athlete's Foot now operates company-owned and franchise locations in more than 40 countries. The company develops stores in malls, shopping districts and as freestanding locations. Each store sells name-brand athletic footwear and apparel. There are also The Athlete's Foot For Her stores, which specialize in athletic footwear and apparel for girls and women.

Please Note: The operators of Athlete's Foot, may not have verified the accuracy of the franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Athlete's Foot website.

Start-up Costs & Franchise Fees

How much does it cost to open a Athlete's Foot franchise?

Total Investment: $201,600-$640,300
Initial Franchise Fee: $35,000
Royalty Fee: 5%
Advertising Fee:
Term of Agreement: 10 years

How to contact Athlete's Foot

Athlete's Foot News

Us Footwear Chain Signs Master Franchise Agreement For Sweden
The Athlete's Foot (TAF), a US based athlete footwear retail chain, has signed a Master Franchise agreement for Sweden. TAF Sweden AB has signed a 10-year deal with The Athlete's Foot, which will see it open a minimum of 10 stores throughout the country. "The opening of The Athlete... more

The Athlete's Foot Announces "In My Shoes" Back-to-school Promotion Contest Gives Students Chance To Win One-on-one Time With A Professional Athlete
One of the most recognizable names in athletic retailing for over 35 years, The Athlete's Foot (TAF), today announced the launch of its In My Shoes back-to-school promotion and contest. In My Shoes encourages students nationwide to aspire, achieve and excel this upcoming school year by inviting ... more

Sgma Spring Market Hosts The Athlete's Foot Global Franchise Convention
The Athlete's Foot, a global leader in athletic footwear franchising, announced today that it will hold its Global Franchise Convention at SGMA Spring Market (June 11-13; Sands Expo and Convention Center; Las Vegas, Nevada). Hundreds of franchise owners from all over the world will join thou... more

The Athlete's Foot Selects Warschawski As Agency Of Record
Warschawski, a full-service public relations, marketing and branding firm, announced today that it has been retained by The Athlete's Foot, an athletic footwear and apparel retail franchise system, as its agency of record. Terms of the agreement were not disclosed. Warschawski is responsible for... more

Nexcen Brands Completes Acquisition Of The Athlete's Foot Franchise
The acquisition includes The Athlete's Foot(R) brand name along with the franchisee license agreements in the global retail franchise system. Robert W. D'Loren, NexCen's President and Chief Executive Officer, offered: "With The Athlete's Foot(R) as the foundation of our retail... more

View all Athlete's Foot Press Releases

Franchise History

When did the first Athlete's Foot open? 1972
When did Athlete's Foot start franchising? 1973

Year	U.S.A.	Canada	International	Corporate
2003	190	2	350	170
2002	178	0	362	182
2001	179	0	357	188
2000	178	2	294	274
1999	179	3	276	246

Expansion Plans

International:

Financing Options

Expense	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Training & Support

Support
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations

Marketing
Co-op advertising, Ad slicks, National media, Regional advertising

Business Operations

International franchisees required to buy multiple units/master licenses; 21% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 6 - 10

Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators)

Qualifications & Business Experience

Business Experience:

General business experience

• Sports Equipment & Apparel Franchise Opportunities
• Franchises $100K to $250K

Listing Tags

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Legal Disclaimer: This information is not a franchise offering for Athlete's Foot and should not be construed as such. TheFranchiseMall.com makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing an Athlete's Foot franchise opportunity, review that franchise's Uniform Franchise Offering Circular (UFOC) with an attorney and accountant.