Max Muscle Franchise

Sports nutrition products & fitness gear

Joe Wells founded Max Muscle in 1991. Joe's success stems from his college degree in business and marketing combined with his long-standing passion for weight training and nutrition. After being introduced to amino acids for muscle recovery by the late Lyle Alzado, Joe's teammate on the L.A. Raiders, Joe was inspired to formulate one of the first low molecular amino acid formulas for athletes. His formula quickly became the #1 selling sports nutrition amino acid in the country. Today, Joe stands at the helm of the rapidly growing Max Muscle empire, a leader in the production of high quality sports nutrition products and the country's fastest growing sport nutrition retail chain.

JOE WELLS AND SEAN GREENE - ENTREPRENEUR OF THE YEAR, 1998 as VOTED BY THE ACADEMY OF BODYBUILDING FITNESS AND SPORTS FOR THE CONTRIBUTIONS THEY HAVE MADE IN THE FITNESS INDUSTRY

Sean Greene joined forces with Joe Wells as President of Max Muscle in 1994. Sean earned his bachelor's degree in exercise physiology with an emphasis in human nutrition and a minor in business management from the University of Florida. Also fueled by a passion for fitness and nutrition, Sean won numerous amateur bodybuilding titles and assisted top professors in exercise testing and cutting-edge research in exercise performance. Sean has also developed and implemented corporate wellness programs for many of San Diego's largest companies, including General Dynamics, and has trained with many top professional bodybuilders and athletes.

A leader in the sports nutrition industry since 1991, Max Muscle produces and distributes its own line of popular high-quality sports nutrition supplements as well as a complete line of workout and casual wear for today's active consumer. Max Muscle products are marketed through the company's national network of stores, as well as through a broader distribution base world-wide. The Max Muscle brand has earned a reputation for producing and selling superior and reliable quality products within the sports nutrition industry.

Please Note: The operators of Max Muscle, may not have verified the accuracy of the franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Max Muscle website.

Start-up Costs & Franchise Fees

How much does it cost to open a Max Muscle franchise?

Total Investment: $175,000
Initial Franchise Fee: $25,000
Royalty Fee: 3%
Advertising Fee:
Term of Agreement: 5 years
Renewal Fee: $1.5K

How to contact Max Muscle

Max Muscle News

Max Muscle Sports Nutrition Names Mick Riddiough Senior Vice President Of Worldwide Development
Max Muscle Sports Nutrition, the nation's premier franchise in sports nutrition, weight loss and fitness, announces the appointment of Mick Riddiough as Senior Vice President of Worldwide Development. With more 20 years of experience in the franchising industry, Riddiough will head the compa... more

Nutrition Store Franchise Continues Us Expansion
A US based nutrition store franchise, Max Muscle, is set to continue its nationwide expansion with the opening of two outlets in North Florida. The company is aiming to open the two locations in the Brevard area of North Florida within the next five years. Additionally Max Muscle is planning to o... more

Fitness Franchise Beefs Up Locations
Sports nutrition company Max Muscle plans to expand in Jacksonville. The addition of 8 to 10 area locations is part of plan that calls for 15 to 20 locations in North Florida and 500 total new franchises nationwide in the next five years. There are already nine Max Muscle locations in Florida, in... more

Muscling In
SPORTS nutrition retailer Max Muscle plans to muscle its way into the Bay Area, opening 30 more retail outlets here in the next five years. Much of that responsibility will fall on the well-sculpted shoulders of Mark Sarale, a Max Muscle franchisee and regional director. "I'm looking t... more

Max Muscle Sports Nutrition Names Dr. Phillip W. Harvey Chief Scientific Officer
Max Muscle, the nation's premier franchise in sports nutrition, weight loss and fitness, announces the appointment of veteran nutritional scientist Phillip W. Harvey, Ph.D., F.A.C.N. as Chief Scientific Officer. Harvey, who previously served as Chief Science Officer of Life Force Int... more

View all Max Muscle Press Releases

Franchise History

When did the first Max Muscle open? 1988
When did Max Muscle start franchising? 2001

Year	U.S.A.	Canada	International	Corporate
2005	100	0	0	1
2004	92	0	0	1
2003	91	0	17	2
2002	0	0	0	0
2001	100	0	10	0

Expansion Plans

United States: Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, Delaware, Georgia, Iowa, Idaho, Kansas, Kentucky, Louisiana, Massachusetts, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Vermont, West Virginia, Wyoming,

Financing Options

Expense	In-House	Third Party
Franchise Fee	No	Yes
Startup Costs	No	Yes
Equipment	No	Yes
Inventory	No	Yes
Accounts Receivable	No	Yes
Payroll	No	Yes

Training & Support

Support
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives

Marketing
Co-op advertising, Ad slicks, National media, Regional advertising

Business Operations

15% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2 - 5

Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

Qualifications & Business Experience

Business Experience:

General business experience

Marketing skills

• Vitamins & Supplements Franchise Opportunities
• Sports Equipment & Apparel Franchise Opportunities
• Franchises $100K to $250K

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Legal Disclaimer: This information is not a franchise offering for Max Muscle and should not be construed as such. TheFranchiseMall.com makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recommend that anyone seriously interested in pursuing a Max Muscle franchise opportunity, review that franchise's Uniform Franchise Offering Circular (UFOC) with an attorney and accountant.