Wetzel's Pretzels

Hand-rolled soft pretzels

Former marketing executives Bill Phelps and Rick Wetzel founded Wetzel's Pretzels in 1994. The private company began franchising in 1996 and now has units across the United States and internationally. It is based in Pasadena, California, and has co-branding relationships with Cold Stone Creamery, Juice It Up, Swensen's and others.

Please Note: The operators of Wetzel's Pretzels, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Wetzel's Pretzels website.

Start-up Costs & Franchises Fees

How much does it cost to open a Wetzel's Pretzels Franchises?

Total Investment: $128,900-$352,500
Initial Franchise Fee: $30,000
Royalty Fee: 6%
Advertising Fee:
Term of Agreement: 10 years

How to contact Wetzel's Pretzels

Wetzel's Pretzels
35 Hugus Alley., #300
Pasadena, CA
91103

Phone: (626)432-6900
Fax: (626)432-6904

Website: Visit Website

Wetzel's Pretzels News

Wetzel’s Pretzels Expands to Philippines and Mexico
Wetzel’s Pretzels, the pretzel bakery chain renowned for its super-premium hand-rolled soft pretzels, continues rolling into international territories. The company recently signed a master franchise agreement with Pretzel Specialists, Ltd., which plans to develop 120 Wetzel's Pretzels store... more

Wetzel's Pretzels To Open At The Walt Disney World Resort
Wetzel's Pretzels today announced that a new flagship company store is scheduled to open March 28, 2003 in the DOWNTOWN DISNEY(R) Area of the WALT DISNEY WORLD(R) Resort near Orlando, Fla. Co-founder Rick Wetzel said: "We're excited to expand our involvement with the Walt Disney Compan... more

Wetzel's Pretzels And Muscle Beach Lemonade Roll Out New Co-branded Concept
HDOS Enterprises, parent company of Hot Dog on a Stick and Muscle Beach Lemonade, and Wetzel's Pretzels announced a joint venture agreement, combining Muscle Beach Lemonade and Wetzel's Pretzels into one co-branded concept. The new co-branded concept will offer customers each brand's ce... more

Wetzel's Pretzels ranked one of the fastest growing private companies in the U.S.
Wetzel's Pretzels has been ranked the 235th fastest growing private company in the United States earning a spot on Inc. Magazine's prestigious Inc. 500 list. Wetzel's Pretzels made the list by achieving revenue growth in excess of 1,000% from 1995 to 1999. Equally impressive is the fact... more
View all Wetzel's Pretzels Press Releases

Franchise History

When did the first Wetzel's Pretzels open? 1994
When did Wetzel's Pretzels start Franching? 1996

Year U.S.A. Canada International Corporate

2005 160 30 21 6

2004 160 30 20 6

2003 148 30 19 7

2002 128 30 10 6

2001 123 30 4 7

Expansion Plans

International:

Financing Options

Expense In-House Third Party

Franchise Fee No Yes

Startup Costs No Yes

Equipment No Yes

Inventory No Yes

Accounts Receivable No No

Payroll No No

Training & Support

Support
Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

Marketing
Co-op advertising, Ad slicks

Business Operations

20% of all franchisees own more than one unit
Number of employees needed to run franchised unit: 8
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Qualifications & Business Experience

Business Experience:

General business experience

Related Franchise Categories

Listing Tags

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