Valpak

Local co-operative direct mail advertising

Terry Loebal founded Valpak Direct Marketing Systems Inc. in 1968. Based in Largo, Florida, the company started franchising in 1988 and has a network of field offices throughout the United States and internationally. Valpak has been a subsidiary of Cox Enterprises Inc. since 1991.

Valpak franchisees sell co-op advertising space in direct mail packets to local businesses. The company has co-branding relationships with News America, Catalina Marketing, Yahoo! and others.

Please Note: The operators of Valpak, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, customers are strongly recommended to visit the official Valpak website.

Start-up Costs & Franchises Fees

How much does it cost to open a Valpak Franchises?

Total Investment: $51,700-$84,300
Initial Franchise Fee: $15,000
Royalty Fee: 0
Advertising Fee:
Term of Agreement: 10 years

How to contact Valpak

Valpak News

Former Texas Radio Exec Runs Local Valpak Franchise
The retiree's typical path is to head south from Wisconsin. John Hiatt took the opposite course. Then again, his retirement was not typical. In fact, it wasn't really a retirement. Hiatt concluded a long career in radio about 18 months ago when CBS Radio sold the four stations he was runni... more

Valpak To Give Away Local Franchise At Naasf
Many people have aspirations of business ownership but only a few ever take the next step. The reasons why run the gamut, ranging from concept selection to cowardice, but it's the often astronomical business startup costs that shift those entrepreneurial endeavors from center stage to second str... more

Direct Marketer Valpak Announces New Promotional Partner
Every month, the familiar blue Valpak envelope brings unique on-envelope promotions and sweepstakes to consumers that typically feature cash and prize giveaways. During the month of May, Budget Blinds, a leader in custom window treatments, will appear on the Valpak envelope and give consumers th... more

Princeton Review Agrees – Valpak Is A Great Place To Work
Valpak Direct Marketing Systems has been featured in the 2008 Princeton Review listing of best entry level jobs. Each year local Valpak offices hire several hundred people as local account executives, a position primarily responsible for selling marketing and direct-mail services to local business o... more

View all Valpak Press Releases

Franchise History

When did the first Valpak open? 1968
When did Valpak start Franching? 1988

Year	U.S.A.	Canada	International	Corporate
2005	178	17	0	9
2004	177	19	0	6
2003	183	22	0	5
2002	190	26	5	1
2001	189	24	2	5

Expansion Plans

International: Canada,

Financing Options

Expense	In-House	Third Party
Franchise Fee	No	No
Startup Costs	No	No
Equipment	No	No
Inventory	No	No
Accounts Receivable	No	No
Payroll	No	No

Third Party Financing Source(s): GE Capital

Other Financing Source(s): Third-party territory fee financing

Training & Support

Support
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations

Marketing
Co-op advertising, Ad slicks, National media

Business Operations

Franchise can be run from home.

5% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 2

Absentee ownership of franchise is NOT allowed. (98% of current franchisees are owner/operators)

Qualifications & Business Experience

Business Experience:

General business experience

Sales and management skills

Related Franchise Categories

• Advertising & Marketing Franchise Opportunities
• Franchises $50K to $100K

Listing Tags

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